FinMkt

Overview

FinMkt, Inc. is a financial technology company based in New York City, founded in 2014 and rebranded in 2016. The company specializes in a customizable, multi-lender point-of-sale financing platform that enhances digital lending, payments, and embedded finance. Their API-driven SaaS platform supports a wide range of credit profiles, including nonprime lending, and is optimized for industries such as home improvement, healthcare, and retail.

FinMkt processes over $1 billion in funding annually, serving more than 150,000 consumers with quick application times and responsive support. Their solutions include captive lending, a multi-lender waterfall for loan matching, and a personal loan marketplace. Integrated payment processing, fraud protection, and compliance management are at the core of their offering. Partnerships with financial institutions and enterprises, coupled with an experienced leadership team, drive their recognition as a leading fintech innovator.

Basic Information

Contact Details

• Phone: +1 917-633-4241
• Website: finmkt.io
• LinkedIn: linkedin.com/company/finmkt

Key Focus Areas & Initiatives

• Multi-lender point-of-sale financing platform development
• Customizable API-driven SaaS solutions
• Embedded finance and digital lending optimization
• Fraud protection and compliance management
• Enterprise partnerships and fintech innovation
• Captive lending and loan marketplace offerings
• Real-time analytics for funding and risk management
• Supporting diverse credit profiles including nonprime lending

Technologies Used

• AI
• Amazon AWS
• Android
• Atlassian Cloud
• Cloudflare DNS
• Gmail
• Google Apps
• Google Tag Manager
• Hubspot
• IoT
• Microsoft Azure Hosting
• Microsoft Office 365
• Mobile Friendly
• Remote
• Sendgrid
• Webflow
• Woopra
• reCAPTCHA

Buyer Teams to Target

Engineering & Platform

• VP of Engineering
• Director of Software Development
• Lead Backend Engineer
• Cloud Infrastructure Manager
• Data Security Architect
• DevOps Engineer

Product & Innovation

• Chief Product Officer
• Product Manager
• API Platform Lead
• UX/UI Designer
• Technical Project Manager
• Business Analyst

Risk & Compliance

• Chief Compliance Officer
• Risk Analyst
• Fraud Prevention Manager
• Regulatory Affairs Specialist
• AML Compliance Lead
• Internal Auditor

Business Development & Partnerships

• Head of Partnerships
• Director of Business Development
• Enterprise Account Manager
• Strategic Partnerships Lead
• Channel Sales Director
• Client Success Manager

What They Buy

• Cloud infrastructure & hosting services
• Fraud detection and compliance platforms
• API management and developer tools
• Customer onboarding & identity verification solutions
• Real-time data analytics platforms
• CRM and marketing automation tools
• Third-party payment gateways

Signals to Watch

• 📆 New hiring for engineering or product roles
• 💰 Recent funding announcements or investor activity
• 🧑‍💻 Launch or integration of new payment technologies
• 🚀 Expansion into new verticals or markets
• 🛡️ Updates to compliance or regulatory requirements
• 🤝 Formation of new fintech partnerships