FASTer Way to Fat Loss

Overview

FASTer Way to Fat Loss is a digital wellness and fitness company founded in 2013 by Amanda Tress, based in Clearwater, Florida. The company specializes in a science-backed online program that combines intermittent fasting, carb cycling, macro tracking, whole food nutrition, and strategic workouts. This program is designed to promote fat loss, muscle building, and overall health, particularly for women experiencing hormone changes such as perimenopause and menopause.

The core offering is the FASTer Way Program, which includes a customizable digital solution accessible via an app. The program features a three-week new client plan, weekly meal guides, and short workouts, along with progress tracking and community support. Additionally, there is a certification model for coaches to deliver the program to their clients. The company has served hundreds of thousands of clients, emphasizing clinical validation and ongoing support through its app.

Basic Information

Contact Details

• Phone: +1 727-677-9003
• Website: fasterwaytofatloss.com
• LinkedIn: linkedin.com/company/fasterwaytofatloss

Key Focus Areas & Initiatives

• Digital wellness and fitness programs
• Macro tracking and nutrition coaching
• Intermittent fasting and carb cycling education
• Muscle building and fat loss solutions
• Hormone health and menopause support
• App-based community engagement
• Coach certification and online training
• Personalized, science-backed plans for clients

Technologies Used

• .NET
• AWS Lambda
• AWS Trusted Advisor
• Active Campaign
• Adobe
• Adobe After Effects
• Adobe Audition
• Adobe Creative Suite
• Adobe Lightroom
• Adobe Premiere Pro
• Algolia
• Amazon CloudWatch
• Asana
• Avid Pro Tools
• BigCommerce
• Braze
• Calendly
• Canva
• CloudFlare Hosting
• Cloudflare DNS
• Confluence
• Contentful
• Contentstack
• Create React App
• Docker
• DoubleClick
• DoubleClick Conversion
• Facebook
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Figma
• FreeWheel
• FullStory
• GitHub Actions
• Gmail
• Google Analytics
• Google Apps
• Google Cloud BigQuery
• Google Dynamic Remarketing
• Google Font API
• Google Sheets
• Google Tag Manager
• Google Workspace
• GraphQL
• Hightouch
• Hotjar
• Hubspot
• Javascript
• Jira
• Klaviyo
• Liquid
• Logic Pro X
• Looker
• Loom
• Lucky Orange
• Microsoft Application Insights
• Miro
• Mixpanel
• Mobile Friendly
• Optimizely
• Ordergroove
• PostgreSQL
• PowerBI Tiles
• Rackspace MailGun
• React
• Recharge Payments
• Refinitiv World-Check Risk Intelligence
• Salesforce
• SearchSpring
• Segment
• Shopify
• Slack
• Stripe
• Tableau
• Terraform
• The Trade Desk
• TypeScript
• Typekit
• Vimeo
• Webflow
• Weborama
• Zoomdata
• go+

Buyer Teams to Target

Digital Product & Technology

• Director of Product Management
• Lead Mobile App Developer
• Director of Engineering
• Solutions Architect
• QA Automation Lead
• Technical Project Manager

Marketing & Customer Acquisition

• VP of Marketing
• Director of Digital Marketing
• Social Media Manager
• Lifecycle Marketing Lead
• Head of Growth
• Influencer Partnership Manager

Operations & Client Success

• Chief Operating Officer
• Director of Client Success
• Head of Community Support
• Program Operations Manager
• Certification Program Director
• Customer Experience Specialist

Finance & Business Strategy

• Chief Financial Officer
• Director of Finance
• Business Intelligence Analyst
• Strategic Partnerships Manager
• Financial Operations Manager
• Head of Vendor Management

What They Buy

• Cloud infrastructure & hosting services
• Marketing automation & email platforms
• App analytics & customer engagement tools
• Payment processing & e-commerce solutions
• Content management systems
• Video creation & editing software
• Collaboration & project management software

Signals to Watch

• 📆 New online programs or service launches
• 🫂 Executive team changes or additions
• 🚀 Growth in community or membership numbers
• 🧑‍💻 Migration to new app or software technology
• 💰 Reports of significant revenue growth
• 🗣️ Increased digital marketing or campaign activity