Equinox

Overview

Equinox is a global leader in premium fitness and high-performance lifestyle brands, founded in 1991. The company operates over 100 full-service fitness clubs in major cities, including New York, Los Angeles, and London. Equinox takes a holistic approach to wellness, integrating movement, nutrition, and regeneration.

Under its group, Equinox has developed a diverse portfolio that includes fitness clubs, hotels, SoulCycle, and Pure Yoga. It emphasizes high-performance living through innovative digital solutions and luxury experiences, offering signature group classes, personal coaching, and the Equinox+ platform with premium content and integrated memberships. The company also delivers specialized programs in women's health, spa services, mental health support, and hospitality ventures like bespoke travel experiences.

Basic Information

Contact Details

• Phone: +1 866-332-6549
• Website: equinox.com
• LinkedIn: linkedin.com/company/equinox

Key Focus Areas & Initiatives

• Premium fitness club operations in major cities
• High-performance living through holistic wellness
• Luxury hospitality, including Equinox Hotels and travel experiences
• Innovative digital platform (Equinox+) for fitness content and memberships
• Group fitness classes and personal coaching
• Specialized programs for women's health, spa, and mental wellness
• Luxury wellness services and amenities
• Integration of movement, nutrition, and regeneration

Technologies Used

• 1shoppingcart
• AWS Glue Data Catalog
• Absorb LMS
• AdRoll
• Adform
• Adobe InDesign
• Adobe Marketing Cloud
• Adobe Media Optimizer
• Amadesa
• Amazon AWS
• Amazon CloudFront
• Amazon DynamoDB
• Amazon EC2
• Amazon Elastic MapReduce (EMR)
• Amazon S3
• Amazon SES
• AppNexus
• Athena
• Atlassian Cloud
• AutoCAD
• Autodesk BIM 360
• Backbone JS Library
• Bing Ads
• Bluekai
• Bootstrap Framework
• Bread
• CSC Corporate Domains
• Construct
• Curebit
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Freshdesk
• Git
• Gmail
• GoDaddy Hosting
• Google AdSense
• Google AdWords Conversion
• Google Ads
• Google AlloyDB for PostgreSQL
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Maps
• Google Places
• Google Play
• Google Tag Manager
• Greenhouse.io
• Hotjar
• IBM DataPower Gateway
• Instagram
• Klaviyo
• Lambda Cloud
• Linkedin Marketing Solutions
• Mailchimp Mandrill
• Metabase
• Microsoft Advertising
• Microsoft Excel
• Microsoft Office
• Microsoft Office 365
• Microsoft PowerPoint
• Microsoft SQL Server Reporting Services
• Mindbody
• Mobile Friendly
• Ning
• Nosto
• Omniture (Adobe)
• OneTrust
• OneTrust Tech Risk & Compliance
• Open AdStream (Appnexus)
• Optimizely
• Outlook
• PostgreSQL
• PubMatic
• Python
• Rackspace
• Redis
• Redshift
• Remote
• Route 53
• SQL
• Sailthru
• Salesforce
• Salesforce CRM Analytics
• ServiceChannel
• Shopify
• Shopify Plus
• Slack
• SmartBid
• Stripe
• Taboola Newsroom
• The Trade Desk
• TikTok
• TripleLift
• UKG
• UKG Pro
• UltiPro
• Versa Secure SD-WAN
• Visual Website Optimizer
• YouTube
• Zendesk
• dbt
• iTunes

Buyer Teams to Target

Digital & Technology

• Chief Technology Officer
• Director of Digital Experience
• Engineering Manager
• IT Solutions Architect
• DevOps Lead
• Product Manager, Digital Platforms

Marketing & Brand Strategy

• Chief Marketing Officer
• VP of Member Engagement
• Director of Digital Marketing
• Brand Partnerships Manager
• Head of Content Strategy
• CRM Manager

Operations & Club Management

• Vice President of Operations
• Director of Facility Management
• Regional Operations Manager
• Club General Manager
• Director of Wellness Services
• Member Experience Lead

Health & Wellness Programming

• VP of Health & Wellness
• Director of Spa & Hospitality
• Head of Group Fitness
• Personal Training Program Manager
• Director of Wellness Innovation
• Corporate Nutritionist

What They Buy

• Enterprise fitness & wellness management software
• Digital content delivery & streaming platforms
• Premium exercise & biometric monitoring equipment
• Luxury spa and hospitality products
• Marketing automation & CRM tools
• Cloud infrastructure and hosting services
• Workforce scheduling & HR management solutions

Signals to Watch

• 🚀 Launch of new clubs or digital platforms
• 📆 Major hiring in technology, operations, or wellness roles
• 🗣️ Increased digital or influencer marketing campaigns
• 💰 New partnerships or funding activities
• 🧘 Introduction of new fitness programs or wellness initiatives
• 🫂 Leadership team changes in innovation or member experience