DesignerOptics.com : Designer Optics Corp

Overview

Headquartered in NYC, this organization was founded to reimagine the prescription eyewear market, offering a wide selection of affordable, high-quality, name-brand eyewear. Through years of research and the establishment of in-house and partner labs, they have grown into an international brand serving customers globally.

The company’s innovative approach challenges the traditional model by prioritizing quality, authenticity, and modern manufacturing techniques, allowing customers to access designer and proprietary brands such as Blik Vision. Their product range covers single vision, bifocals, trifocals, blue light glasses, and more, meeting the needs of diverse customers while focusing on quality and value.

Basic Information

Contact Details

• Phone: +1 718-412-0407
• Website: designeroptics.com
• LinkedIn: linkedin.com/company/designeroptics-com
• Facebook: facebook.com/DesignerOpticscom
• Twitter: twitter.com/designeroptics1
• YouTube: youtube.com/channel/UCI8q_Pta7ISOSSuEudqq17A
• Instagram: instagram.com/designeroptics1
• Pinterest: pinterest.com/designeroptics
• Affiliate Program: app.impact.com/campaign-campaign-info-v2/Designer-Optics.brand

Key Focus Areas & Initiatives

• Affordable designer eyewear and sunglasses
• Prescription lenses and optical lab services
• Sustainable and fashion-forward eyewear collections
• Blue light protection and specialty lens solutions
• Direct-to-consumer online retail
• Premium eyewear accessories
• Innovative, in-house optical manufacturing

Technologies Used

• AI
• AngularJS
• Bing Ads
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdWords Conversion
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• Gorgias
• Klaviyo
• Microsoft Office 365
• Mobile Friendly
• Outlook
• Paypal
• Rackspace MailGun
• Shopify
• Shopify Plus
• Slack
• YouTube

Buyer Teams to Target

E-Commerce & Digital Operations

• E-Commerce Manager
• Head of Digital Operations
• Online Merchandising Lead
• Website Product Manager
• Head of Customer Experience
• Operations Coordinator

Marketing & Growth

• Head of Marketing
• Digital Marketing Manager
• Brand Manager
• Affiliate Marketing Manager
• Social Media Director
• CRM Specialist

Product & Merchandising

• Product Merchandising Manager
• Buyer, Eyewear
• Category Manager
• Sourcing Manager
• Inventory Planning Analyst
• Pricing Strategist

Customer Support & Service

• Customer Support Lead
• Contact Center Manager
• Returns & Exchanges Specialist
• Customer Experience Analyst
• Quality Assurance Coordinator
• Order Fulfillment Manager

What They Buy

• E-commerce platforms & integrations
• Digital advertising & retargeting solutions
• Order fulfillment & logistics services
• Customer support and helpdesk software
• Email marketing platforms
• Optical lab equipment & supplies
• Supply chain & inventory management tools

Signals to Watch

• 🧑‍💻 New e-commerce platform or website redesign launches
• 🚀 Expansion of product lines or introduction of new eyewear collections
• 🗣️ Increased social media and affiliate marketing campaigns
• 🫂 New hires in digital marketing, merchandising, or operations roles
• 🤝 Partnerships with eyewear brands or technology vendors
• 💳 Enhancements to payment and checkout systems