Demandbase

Overview

Demandbase is an account-based go-to-market platform built for B2B sales and marketing teams. Founded in 2005 and headquartered in San Francisco, California, the platform empowers B2B organizations to achieve revenue goals with artificial intelligence. It pioneered account-based marketing, transforming the way sales and marketing teams identify, engage, and convert potential customers.

The platform delivers integrated solutions including account intelligence, identification and engagement tools, account-based advertising, website personalization, marketing and sales automation, and multi-channel orchestration. These capabilities enable businesses to pinpoint high-value accounts and streamline marketing efforts across a variety of channels, serving industries such as business services, technology, financial services, manufacturing, and enterprise.

Basic Information

Contact Details

• Phone: +1 415-728-9300
• Website: demandbase.com
• LinkedIn: linkedin.com/company/demandbase

Key Focus Areas & Initiatives

• Account-based marketing and advertising
• Account identification and engagement
• AI-powered predictive analytics
• B2B customer intelligence and personalization
• Sales and marketing automation
• Demand generation for enterprise accounts
• Multichannel campaign orchestration
• Sales intelligence and intent data

Technologies Used

• ADAPT
• AI
• AWS Analytics
• Active Campaign
• Adobe CQ
• Adobe Marketing Cloud
• Airflow
• Amazon AWS
• Amazon EKS Anywhere
• Amazon Elastic MapReduce (EMR)
• Amazon SES
• Amazon Web Services (AWS)
• Argon CI/CD Security
• Atlassian Cloud
• Bing Ads
• Bizible
• CallMiner Eureka
• CloudFlare Hosting
• Cloudflare DNS
• Conga CPQ
• Copilot
• CrazyEgg
• Crossplane
• Datadog
• Dell EMC PowerScale
• DemandBase
• Drift
• ElasticEmail
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Flask
• FullStory
• Gartner
• Git
• GitLab
• Gmail
• Google Analytics
• Google Apps
• Google Cloud BigQuery
• Google Cloud Dataproc
• Google Font API
• Google Kubernetes Engine (GKE)
• Google Maps
• Google Maps (Non Paid Users)
• Google Sheets
• Google Tag Manager
• Grafana
• Greenhouse.io
• HeapAnalytics
• Hubspot
• IBM ILOG CPLEX Optimization Studio
• Ironclad
• Istio
• Kubernetes
• Linkedin Marketing Solutions
• LiveRamp
• Marketo
• Microsoft Office 365
• Mixpanel
• Mobile Friendly
• Mode
• Multilingual
• NetSuite
• New Relic
• Nginx
• Omniture (Adobe)
• Optimizely
• Pardot
• PicReel
• Prometheus
• Python
• React Redux
• Remote
• Route 53
• SES
• Sage Intacct
• Salesforce
• Segment.io
• Sendgrid
• SentenceTransformers
• Slack
• Spark
• Splash
• Tangoe
• Terraform
• Tor
• Typeform
• Visual Website Optimizer
• WP Engine
• Webflow
• WordPress.org
• Wordpress
• Zendesk
• pandas

Buyer Teams to Target

Marketing & Demand Generation

• VP of Marketing
• Director of Demand Generation
• Marketing Operations Manager
• Digital Marketing Manager
• ABM Program Manager
• Content Marketing Lead

Sales & Revenue Operations

• Chief Revenue Officer
• VP of Sales
• Director of Sales Operations
• Account Executive
• Sales Development Manager
• Sales Enablement Lead

Product Management & Analytics

• VP of Product
• Director of Product Management
• Product Owner
• Product Analyst
• Product Marketing Manager
• BI Analyst

Information Technology & Data Science

• Chief Information Officer
• IT Director
• Data Science Lead
• Analytics Engineer
• Solutions Architect
• Data Engineer

What They Buy

• Marketing automation platforms
• Sales intelligence & enablement tools
• Customer relationship management (CRM) software
• Cloud hosting & data infrastructure services
• Web analytics & personalization solutions
• Enterprise data management & integration tools
• Targeted B2B advertising technology

Signals to Watch

• 📆 New job postings for marketing or sales ops roles
• 🧑‍💻 Deployment of new analytics or martech tools
• 💰 Announcement of new funding rounds or M&A activity
• 🚀 Launch of new product lines or account-based initiatives
• 🫂 Leadership changes in marketing or revenue teams
• 🗣️ Major advertising or branding campaigns observed