Bread Financial

Overview

Bread Financial Holdings, Inc. is a publicly traded company in the financial services sector, headquartered in the United States and founded in 1996. Specializing in private label credit cards, coalition loyalty programs, and direct marketing services, the company operates through FDIC-insured subsidiaries and offers a wide range of financial products such as consumer loans, deposit products, and direct-to-consumer banking.

With more than 30 years of experience, the company has built strong partnerships with leading brands across multiple industries, effectively serving both large consumer businesses and small to medium enterprises. Focused on expanding credit access for underserved consumers, Bread Financial continues to develop its capabilities in digital marketing, data analytics, and strategic acquisitions to drive innovation and growth.

Basic Information

Contact Details

• Phone: +1 844-992-7323
• Website: breadfinancial.com
• LinkedIn: linkedin.com/company/bread-financial

Key Focus Areas & Initiatives

• Private label credit card programs
• Coalition loyalty and rewards solutions
• Direct marketing for financial products
• Consumer loans and digital banking
• Omnichannel payment processing
• Expanding credit to underserved consumers
• Partnerships with retailers and brands
• Enhanced digital customer experience
• Regulatory compliance and risk management
• Data analytics and marketing automation

Technologies Used

• .NET
• ACL
• AI
• ARGUS Developer
• AWS Analytics
• AWS CodePipeline
• AWS SDK for JavaScript
• AWS Trusted Advisor
• Adform DMP
• Adobe
• Adobe Analytics
• Adobe CQ
• Adobe Experience Manager
• Adobe Experience Platform
• Adobe Marketing Cloud
• Adobe Real-Time CDP
• Airflow
• Akamai RUM
• Alteryx
• Amazon AWS
• Amazon Linux 2
• Amazon Managed Workflows for Apache Airflow (MWAA)
• Angular
• Ansible
• Apache Kafka
• Apache Tomcat
• ArcGIS Network Analyst
• Archer
• Atlassian Cloud
• Azure Analysis Services
• Azure Cloud Shell
• Azure DevOps Labs
• Azure Devops
• Azure Functions
• Azure Monitor
• Azure Policy
• Azure SQL
• Azure Security Center
• BASE
• BMC Compuware File-AID
• Bash
• Bing
• CAT
• CSS
• Cisco WebEx Teams
• Collibra
• Concur
• Control-M
• Copilot
• Coupa
• Cucumber
• Cypress
• Databricks
• Dataiku
• Decibel Insight
• Docker
• EMC
• Excel4Apps
• Experian
• Eyefinity OfficeMate
• Facebook
• Flutter
• FreePBX
• Genesys SIP
• Git
• GitHub
• GitHub Actions
• Gmail
• Google AdWords Conversion
• Google Ads
• Google Apps
• Google Cloud Data Loss Prevention
• Google Font API
• Google Play
• HTML Pro
• Hadoop HDFS
• Hive
• Hubspot
• Incapsula
• Infoblox
• Informatica
• Javascript
• Jenkins
• Jira
• Kenna Security
• Kubernetes
• LangGraph
• Lytics
• MLflow
• Medallia Video
• Micro
• MicroStrategy
• Microsoft Excel
• Microsoft Office
• Microsoft Office 365
• Microsoft PowerPoint
• Microsoft PowerShell
• Microsoft Teams Rooms
• Microsoft Windows Server 2012
• Mobile Friendly
• MongoDB
• NICE Call Recording
• NLP
• NetApp ONTAP Data Management
• Nginx
• Notepad++
• Omniture (Adobe)
• OneTrust
• Oracle Communications Session Border Controller (SBC)
• Oracle Hyperion Planning
• Oracle WebLogic
• Outlook
• Palo Alto Prisma Cloud
• Pardot
• Playwright
• PostgreSQL
• PowerBI Tiles
• Python
• Qualys Penetration Testing
• R
• React
• Red Hat JBoss Enterprise SOA Platform
• Remote
• Route 53
• Ruby On Rails
• SAP Contract Lifecycle Management (CLM)
• SAS Analytics Pro
• SES
• SQL
• Salesforce
• Secured MVC Forum on Windows 2012 R2
• Security
• ServiceNow
• Spark
• Spark SQL
• SparkPost
• Spring Boot
• Tableau
• Terraform
• Tesseract
• Trend Micro Smart Protection
• Tungsten RPA
• Uipath
• Unix
• Varnish
• Visio
• Vscode
• Wodify
• Workday
• Workday Adaptive Planning
• YouTube
• Zenoss
• accessiBe
• go+
• pgAdmin
• reCAPTCHA

Buyer Teams to Target

Engineering & Technology

• Chief Technology Officer
• VP of Engineering
• Lead Software Engineer
• Information Security Manager
• Data Architect
• DevOps Engineer

Product & Digital Experience

• Chief Product Officer
• Director of Product Management
• Product Owner
• UX/UI Lead
• Digital Innovation Manager
• Customer Experience Designer

Marketing & Customer Engagement

• Chief Marketing Officer
• VP of Loyalty Programs
• Director of Customer Insights
• CRM Manager
• Marketing Automation Lead
• Brand Partnerships Manager

Finance & Risk Operations

• Chief Financial Officer
• Head of Risk Management
• Director of Regulatory Compliance
• Payments Strategy Lead
• Internal Audit Manager
• Analytics & Reporting Lead

What They Buy

• Core banking and digital banking platforms
• Loyalty program management software
• Customer relationship management (CRM) systems
• Cloud infrastructure & hosting services
• Data analytics & business intelligence tools
• Omnichannel payment processing solutions
• Fraud detection & risk management platforms

Signals to Watch

• 📆 New job postings for technology, product, or analytics roles
• 💰 Announcements of new retail or brand partnerships
• 🧑‍💻 Migrations to new cloud or payment processing platforms
• 🚀 Launch of new consumer financial products or apps
• 🫂 Leadership changes in C-level digital, tech, or marketing positions
• 🗺️ Expansion into new markets or geographies