Blueground

Overview

Blueground is a global proptech company operating the largest curated network of furnished rentals, catering to flexible living stays of 30 days or longer. Founded in 2013 by Alexandros Chatzieleftheriou, it has expanded from Athens, Greece, to a multinational presence with approximately 15,000 apartments across 17 countries and 32 markets worldwide.

The company offers fully-furnished, move-in-ready apartments in vibrant neighborhoods of major cities such as New York, London, and Dubai. It provides 24/7 support services, including cleaning and grocery delivery, enhanced by tech-powered solutions for seamless booking and property management. Its business model centers on long-term leases with landlords, ensuring guaranteed income while transforming properties into high-quality living spaces. The company serves a diverse range of clients, such as business travelers, corporate teams, and remote professionals seeking flexible and hassle-free accommodations.

Basic Information

Contact Details

• Phone: +1 917-508-5327
• Website: theblueground.com
• LinkedIn: linkedin.com/company/blueground-co

Key Focus Areas & Initiatives

• Tech-enabled property management and booking platform
• Flexible living solutions for business and leisure travelers
• Expansion into international markets and global cities
• Curated network of luxury, fully furnished apartments
• High-quality guest experience with 24/7 support and services
• End-to-end solutions for corporate housing and relocation

Technologies Used

• AWS Trusted Advisor
• Apache Kafka
• Argo & Argo CD
• Atlassian Cloud
• CloudFlare Hosting & DNS
• Confluence
• Datadog
• Figma & FigJam
• Flask
• GitHub & GitHub Actions
• Gmail & Google Analytics
• GraphQL
• Hotjar
• JUnit, Jest, Kotlin, Next.js, Python, React, Spring Boot, TypeScript, VueJS
• Jira, Kanbanize
• Material UI, Tailwind, Storybook
• MongoDB, PostgreSQL, Redis, Snowflake
• Netlify, WP Engine
• Salesforce & Salesforce CRM Analytics
• Slack, WhatsApp, Zendesk

Buyer Teams to Target

Real Estate & Property Operations

• Head of Real Estate
• Director of Property Management
• Regional Operations Manager
• Facilities Manager
• Expansion Lead
• Resident Experience Manager

Technology & Product Development

• Chief Technology Officer
• VP of Product
• Engineering Manager
• Lead Software Developer
• Data Science Lead
• QA Automation Engineer

Sales, Partnerships & Business Development

• Director of Business Development
• Corporate Partnerships Manager
• Head of B2B Sales
• Enterprise Account Executive
• Sales Operations Lead
• Client Success Manager

Marketing, Growth & Guest Experience

• VP of Marketing
• Brand & Communications Lead
• Growth Marketing Manager
• Digital Campaigns Specialist
• UX/UI Manager
• Guest Experience Director

What They Buy

• Property management software & automation tools
• IoT devices and smart building solutions
• CRM and guest communication platforms
• Cleaning and facilities management services
• Interior furnishing and design solutions
• Corporate travel booking platforms
• Cloud infrastructure and hosting services

Signals to Watch

• 🚀 Launch of new markets or expansion into additional cities
• 🤝 Formation of new corporate or travel partnerships
• 🧑‍💻 Job postings for engineering, operations, or product teams
• 💰 Completion of new funding rounds or investment announcements
• 🏢 Acquisition or onboarding of major property portfolios
• 📣 Large-scale digital marketing or rebranding campaigns