Bata Group

Overview

Bata Group is a family-owned global footwear company founded in 1894 in Zlín, Czechoslovakia. With over 130 years of experience, it designs, manufactures, and retails quality, affordable, and sustainable shoes. The company operates in more than 56 countries across six continents and maintains a workforce of 32,000 employees.

Bata offers a diverse range of footwear and accessories under several brands, including Bata, North Star, Power, Weinbrenner, Bubblegummers, Bata Industrials, and AW LAB. Each brand focuses on comfort, style, performance, and sustainability, catering to various life stages and activities. Committed to innovation and ethical practices, Bata emphasizes social responsibility and sustainability in its operations, supporting franchise partnerships and digital transformation to strengthen its global presence.

Basic Information

Contact Details

• Phone: +41 21 613 80 40
• Website: thebatacompany.com
• LinkedIn: linkedin.com/company/bata

Key Focus Areas & Initiatives

• Sustainable footwear manufacturing
• Brand portfolio diversification
• Digital transformation in retail
• Community impact and social responsibility
• Innovation in product design and materials
• Franchise and retail network expansion
• Advanced and cost-effective production methods
• Customer experience optimization
• Global supply chain management

Technologies Used

• AI
• Akamai
• Amazon AWS
• Campaign Monitor
• Check Point CloudGuard CNAPP
• Data Analytics
• Demandware
• Fastly CDN
• Google Tag Manager
• Microsoft Office 365
• Mimecast
• Mobile Friendly
• OneTrust
• Remote
• SOASTA
• Slack
• Vimeo
• Visual Website Optimizer
• YouTube

Buyer Teams to Target

Product Design & Innovation

• Head of Product Development
• Lead Footwear Designer
• Innovation Manager
• Research & Development Lead
• Product Line Manager
• Materials Sourcing Manager

Supply Chain & Operations

• VP of Supply Chain
• Logistics Director
• Procurement Manager
• Manufacturing Operations Leader
• Inventory Planning Manager
• Distribution Center Manager

Marketing, Brand & Digital

• Chief Marketing Officer
• Digital Marketing Manager
• Brand Director
• Head of E-Commerce
• Customer Experience Lead
• Content Marketing Strategist

Retail & Franchise Management

• Head of Retail Operations
• Franchise Network Director
• Retail Performance Manager
• Store Development Manager
• Omnichannel Strategy Lead
• International Store Manager

What They Buy

• Sustainable and innovative materials suppliers
• Manufacturing automation equipment
• Retail point-of-sale and omnichannel platforms
• Cloud computing and IT infrastructure services
• Supply chain optimization software
• Marketing analytics and digital advertising tools
• Corporate learning and staff development solutions

Signals to Watch

• 🧑‍💼 Leadership changes in product or supply chain roles
• 🌱 New initiatives in sustainability or social responsibility
• 🚀 Launch of new footwear lines or entry into new markets
• 💻 Investment in digital retail or e-commerce upgrades
• 🏭 Expansion or opening of new manufacturing facilities
• 🤝 Strategic partnerships with technology or logistics firms