Archetype | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Company Directory for Archetype

Archetype

Overview

With over 40 years of experience in tech storytelling, this global communications and marketing agency specializes in strategic communications, brand strategy, creative production, and digital services. The agency brings together the agility of startups and the resources of established agencies, simplifying complex ideas to create authentic connections at the intersection of culture, media, and technology.

Services range from strategic positioning and creative production to digital growth initiatives. The agency places an emphasis on diversity and inclusion by supporting BIPOC founders and helping organizations communicate effectively with diverse audiences. Strategic partnerships with companies like Smartsheet, Nectar, and Outcast enhance the agency's offerings and contribute to meaningful brand impact and real-world change.

Basic Information

Industry Marketing & Advertising
Founded 2019
Revenue $112.7M
Headquarters 100 Montgomery Street, San Francisco, CA 94104, United States
Parent Organization Rsquared CommunicationArchetype Brands

Contact Details

Key Focus Areas & Initiatives

  • Strategic communications and brand consulting
  • Creative production and content marketing
  • Tech-driven storytelling and media strategy
  • Diversity, inclusion, and cultural communications
  • Digital engagement and brand growth
  • Analytics-driven campaign measurement
  • Partnerships with technology innovators

Technologies Used

  • AI
  • Adobe Media Optimizer
  • Apache
  • Bing Ads
  • Cedexis Radar
  • Cloudflare DNS
  • Data Analytics
  • Denodo
  • Docker
  • DoubleClick
  • DoubleClick Conversion
  • Elasticsearch
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Google AdSense
  • Google Analytics
  • Google Cloud
  • Google Dynamic Remarketing
  • Google Font API
  • Google Tag Manager
  • Hubspot
  • LinkedIn Ads
  • Linkedin Marketing Solutions
  • MailChimp SPF
  • Meta Ads Manager
  • Microsoft Office 365
  • Mimecast
  • Mobile Friendly
  • Outlook
  • PostgreSQL
  • Quantcast
  • React
  • Remote
  • Route 53
  • ShareASale
  • Tailwind
  • Terraform
  • TypeScript
  • Typeform
  • Vimeo
  • Webflow
  • Woo Commerce
  • Woo Commerce Memberships
  • WordPress.org

Buyer Teams to Target

Brand Strategy & Consulting

  • Head of Brand Strategy
  • Brand Manager
  • Senior Brand Strategist
  • Director of Consulting
  • Brand Insights Specialist
  • Brand Experience Manager

Creative & Content Production

  • Executive Creative Director
  • Content Lead
  • Senior Copywriter
  • Art Director
  • Video Production Manager
  • Graphic Designer

Digital Marketing & Analytics

  • Director of Digital Marketing
  • Digital Strategist
  • Analytics Manager
  • SEO Manager
  • Social Media Lead
  • Marketing Technologist

Media Relations & Communications

  • Head of Communications
  • PR Manager
  • Media Relations Specialist
  • Crisis Communications Director
  • Employee Communications Lead
  • Corporate Communications Manager

What They Buy

  • Creative production tools & content platforms
  • Analytics and measurement software
  • Digital marketing and SEO solutions
  • Media monitoring and PR management services
  • Design and multimedia software suites
  • Collaboration and workflow tools
  • Cloud infrastructure and hosting services

Signals to Watch

  • 📆 Expansion of digital or creative teams
  • 💡 Launch of new brand campaigns or initiatives
  • 🧑‍💻 Adoption of new analytics or marketing technologies
  • 🤝 Announced partnerships with technology companies
  • 🌎 Entry into new markets or service areas
  • 🫂 Leadership changes in strategy or creative roles