AMA Pro Racing

Overview

Founded in 2008 in Daytona Beach, Florida, this leading professional motorcycle racing organization emerged from the American Motorcyclist Association’s sale of racing assets to Daytona Motorsports Group. It has since dedicated itself to enhancing motorcycle racing across North America, offering a robust platform for multiple two- and four-wheel racing disciplines.

The organization sanctions and promotes a variety of top-tier events and championships, including flat track, road racing, motocross, supercross, and ATV competitions. With a focus on modernization and competitive fairness, it supports manufacturers, enforces technical regulations, and delivers exceptional experiences for fans, riders, and industry partners alike.

Basic Information

Contact Details

• Phone: +1 386-492-1014
• Website: amaproracing.com
• LinkedIn: linkedin.com/company/ama-pro-racing

Key Focus Areas & Initiatives

• Sanctioning and promotion of professional motorcycle and ATV racing events
• Race event management, logistics, and production
• Modernization of flat track, motocross, and supercross series
• Competitor registration and rider licensing
• Race regulations, safety protocols, and enforcement
• Development of race technology and digital platforms
• Fan and competitor engagement through event experiences
• Race sponsorships, contingency programs, and partnerships

Technologies Used

• AI
• Ad Unit 300 x 250
• Ad Unit 320 x 50
• Ad Unit 728 x 90
• Amazon AWS
• Android
• DoubleClick
• Formsite
• Google AdSense
• Google Analytics
• Google Font API
• Google Play
• Google Tag Manager
• Microsoft Office 365
• Mobile Friendly
• Nginx
• Outlook
• Sailthru
• Salesforce
• Sendgrid
• Slack
• reCAPTCHA

Buyer Teams to Target

Event Operations & Logistics

• Director of Event Operations
• Logistics Manager
• Event Coordinator
• Safety & Compliance Officer
• Timing & Scoring Lead
• Hospitality Manager

Marketing & Fan Engagement

• Head of Marketing
• Social Media Manager
• Brand Partnerships Lead
• Fan Engagement Specialist
• Sponsorship Coordinator
• Public Relations Manager

Technology & Digital Platforms

• Chief Technology Officer
• Product Manager – Digital Platforms
• IT Systems Administrator
• Web Developer
• Application Support Lead
• CRM Administrator

Business Development & Partnerships

• Director of Business Development
• Sponsorship Sales Manager
• Partnership Manager
• Corporate Sales Executive
• Affiliations & Licensing Specialist
• Program Development Lead

What They Buy

• Event management and ticketing software
• Timing and scoring hardware solutions
• Marketing automation and CRM platforms
• Live broadcasting and streaming services
• Rider registration and credentialing solutions
• Safety equipment and track safety systems
• Sponsorship management and analytics tools

Signals to Watch

• 📆 Announcement of new racing events or championship series
• 🚦 Adoption of advanced timing or race technology platforms
• 🫂 Leadership or staff additions in operations or marketing
• 📊 Expansion in sponsorship or partnership programs
• 💻 Launch of new mobile apps or digital engagement tools
• 🤝 Collaboration deals with manufacturers or technology vendors