Alta (formerly Fundnel)

Overview

Alta, formerly known as Fundnel, is Southeast Asia's largest digital securities exchange for alternative investments. Founded in 2015 and headquartered in Singapore, with offices in Malaysia, Indonesia, and India, it operates as a licensed integrated marketplace and private exchange called AltaX, backed by a consortium of leading financial intermediaries regulated by the Monetary Authority of Singapore.

The company aims to democratize private investments and enhance liquidity in private markets, offering direct access to curated alternative assets. Its platform bridges the gap between buyers and sellers by providing transparency and cost-efficiency, supporting cross-border listing, issuance, and trading of capital market products such as private equity, venture capital funds, and tokenized assets. Alta uses advanced blockchain technology to ensure secure and efficient transactions for a diverse global investor base.

Basic Information

Contact Details

• Phone: +65 8636 5855
• Website: alta.exchange
• LinkedIn: linkedin.com/company/altaexchange

Key Focus Areas & Initiatives

• Digital exchange for alternative investments
• Private capital markets access
• Asset-backed security tokenization and blockchain technology
• Cross-border trading and liquidity enhancement
• Venture capital and private equity marketplace
• Regulatory compliance and market efficiency
• Investor education and proprietary research
• Fractional ownership and curated investment opportunities

Technologies Used

• AI
• Bing Ads
• CloudFlare Hosting
• Cloudflare DNS
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Figma
• Gmail
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Play
• Google Tag Manager
• Hotjar
• Hubspot
• Jira
• LeadSquared
• Linkedin Marketing Solutions
• MailChimp SPF
• Micro
• Microsoft Excel
• Microsoft PowerPoint
• Mobile Friendly
• Outlook
• Postmark
• Python
• Remote
• Retool
• SQL
• Segment.io
• Sendgrid
• TestRail
• TypeScript
• Webflow
• Zapier
• n8n

Buyer Teams to Target

Engineering & Product Development

• Head of Engineering
• Lead Blockchain Engineer
• Product Manager
• Data Scientist
• Software Architect
• DevOps Specialist

Investment & Asset Management

• Chief Investment Officer
• Fund Manager
• Portfolio Strategist
• Investment Analyst
• Investor Relations Manager
• Alternative Assets Specialist

Compliance & Risk

• Chief Compliance Officer
• Head of Regulatory Affairs
• Risk Manager
• KYC/AML Analyst
• Legal Counsel
• Audit and Assurance Lead

Marketing & Investor Growth

• VP of Marketing
• Content Marketing Lead
• Digital Campaign Manager
• Events & Community Specialist
• Growth Marketing Manager
• Chief Communications Officer

What They Buy

• Cloud computing and hosting services
• Blockchain and security infrastructure
• Regulatory compliance and KYC/AML solutions
• Investment analytics platforms
• Digital marketing automation tools
• CRM and investor communications software
• Data analytics and reporting tools

Signals to Watch

• 📆 New hiring for engineers, data scientists, or compliance officers
• 💰 Announced funding rounds or acquisitions
• 🧑‍💻 Adoption of new blockchain or fintech platforms
• 🗺️ Expansion to new markets or regulatory regions
• 🫂 Appointment of new C-suite or leadership roles
• 🚀 Launch of new investment products or trading features