directory

WPP | Company Profile

Company Directory for WPP

Team Bitscale

— 3 min read

WPP

Overview

WPP is a British multinational communications and advertising holding company based in London. Originally founded in 1971 as Wire and Plastic Products Ltd., the company transitioned to a marketing services group in the mid-1980s under the leadership of Sir Martin Sorrell. Today, it is recognized as a leading provider of communications services, with central operations in major cities worldwide.

The firm offers a wide range of services, including advertising, media investment management, data investment management, public relations, brand consulting, and healthcare communications. WPP has made significant advancements in digital marketing and eCommerce, and operates subsidiaries like The Kantar Group for research. It has received numerous industry accolades for effectiveness and creativity, including multiple Holding Company of the Year awards at Cannes Lions.

Basic Information

Industry marketing & advertising
Founded 1985
Revenue 18.5B
Headquarters Sea Containers 18 Upper Ground, London SE1 9GL, England, United Kingdom
Languages English
Alexa Ranking 62901

Contact Details

Key Focus Areas & Initiatives

  • Public relations
  • Technology
  • Advertising services
  • Marketing technology
  • Consumer engagement
  • Media performance optimization
  • Media investment
  • Media collaboration platforms
  • Media performance tracking
  • Digital assets
  • Media planning
  • Media campaign automation
  • Media management systems
  • Sustainability
  • Integrated media
  • Consulting & business services
  • Customer insights
  • Market research
  • Event marketing
  • Integrated creative and data
  • Media delivery systems
  • Data analytics
  • Media buying platforms
  • Media performance
  • Advertising agency
  • AI-driven media platforms
  • Brand strategy
  • Advertising agencies
  • Advertising & marketing
  • Digital & data analytics
  • Media planning tools
  • Brand experience
  • Media engagement tools
  • Media innovation platforms
  • Media technology
  • Media content management
  • B2B
  • Media personalization engines
  • Innovation in marketing
  • Customer service
  • Media analytics dashboards
  • Media ecosystem analytics
  • Media management
  • Omnichannel solutions
  • Media buying
  • Global agency network
  • Digital marketing
  • Media engagement metrics
  • Media strategy
  • Personalized media delivery
  • AI
  • Media technology stack
  • Customer engagement
  • Email marketing
  • Media data integration
  • Media performance analytics
  • Media automation tools
  • Marketing agency
  • Media performance metrics
  • Advertising
  • Content creation
  • Marketing services
  • Media content production
  • Media transparency
  • Technology services
  • Marketing automation
  • Creative transformation
  • Personalized media
  • Media data platforms
  • Media speed and agility
  • Government
  • CRM
  • Media optimization
  • Design
  • Social media marketing
  • Media transparency solutions
  • Client partnerships
  • Media automation
  • Media campaign management
  • Media ecosystem management
  • Media analytics
  • Media collaboration tools
  • Media collective
  • Media delivery
  • PPC
  • Media optimization algorithms
  • Media personalization solutions
  • Advertising solutions
  • Media measurement
  • Media measurement tools
  • Media solutions
  • Media data science
  • Innovation
  • Healthcare
  • Customer experience
  • Influencer marketing
  • Design agency
  • AI platforms
  • Media data-driven insights
  • Media & entertainment
  • Branding
  • Services
  • Digital transformation
  • Media speed technology
  • Performance marketing
  • AI-powered platforms
  • SEO
  • Consulting
  • Open Media Studio (OMS)
  • Cross-channel marketing
  • Consumer experience
  • Marketing strategy
  • Data analysis
  • Sustainability reporting
  • Corporate governance
  • Creative network
  • Branding solutions
  • Global leadership
  • Community engagement
  • Diversity inclusion
  • Impactful communications
  • Social change
  • AI in marketing
  • Integrated media solutions
  • Healthcare communications
  • Brand design
  • Cultural change
  • Marketing implementation
  • Career opportunities
  • Sustainability initiatives
  • Data-driven marketing
  • Future of work
  • Innovation strategy
  • Brand consulting
  • Insights and analytics
  • Creative strategy
  • Brand value
  • Next-gen marketing
  • Corporate citizenship
  • Ecommerce solutions
  • Digital storytelling
  • Media relations
  • Strategic communication
  • Investor relations
  • Multicultural marketing
  • Influencer engagement
  • Experience design
  • E-commerce
  • Finance
  • Consumer products & retail
  • Environmental services
  • Renewables & environment
  • Events
  • Events services
  • SaaS
  • Computer software
  • Information technology & services
  • Enterprise software
  • Enterprises
  • Sales
  • Consumer internet
  • Consumers
  • Internet
  • Health care
  • Health, wellness & fitness
  • Hospital & health care
  • Search marketing
  • Marketing
  • Public relations & communications
  • Financial services

Technologies Used

  • Atlassian Cloud
  • CloudFlare Hosting
  • Digital Ocean DNS
  • MessageGears
  • Microsoft Office 365
  • MongoDB
  • OneTrust
  • Outlook
  • React Redux
  • ServiceNow
  • Zendesk

Affiliated Organizations & Regional Branches

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