WideOrbit | Company Profile
Company Directory for WideOrbit
WideOrbit
Overview
WideOrbit is a San Francisco-based company founded in 1999, focused on simplifying the buying and selling of advertising across various media platforms. It is a leading provider of end-to-end software solutions for media companies, specializing in managing and automating advertising operations for both linear and digital media.
The company's core offering is a comprehensive platform that integrates programmatic and digital ad sales, traffic management, order processing, ad serving, and payment collections. Its flagship product, WO Traffic, is widely used by TV and radio stations. WideOrbit also offers WO Automation for Radio, WO Network for network trafficking, and various solutions for analytics and programmatic advertising. With a customer base of over 6,000 radio and TV stations, cable networks, and major media companies, WideOrbit manages approximately $37 billion in advertising dollars and processes over 8 billion digital ad impressions annually. The company is recognized for its commitment to innovation and customer satisfaction, boasting a high contract renewal rate and multiple certifications as a Great Place to Work.
Basic Information
| Industry | information technology & services |
|---|---|
| Founded | 1999 |
| Revenue | 45.8M |
| Headquarters | 100 Park Avenue, New York, NY 10017, United States |
| Languages | English |
| Parent Organization | Lumine Group |
| Alexa Ranking | 447724 |
Contact Details
- Phone: +1 646-661-7750
- Website: wideorbit.com
- LinkedIn: linkedin.com/company/wideorbit
Key Focus Areas & Initiatives
- Advertising software for television, radio, and cable networks
- Programmatic TV advertising
- Broadcast traffic and billing automation
- Media buying and selling optimization
- Digital and linear media management
- Workflow automation and integration
- Ad inventory management and analytics
- Campaign optimization and reporting
- Digital and programmatic ad serving
- Ad revenue maximization and monetization
- Media workflow solutions
- Business intelligence for media companies
- CRM and analytics integrations
- Audience measurement and targeting
- Automated sales and ad operations management
- Operational efficiency and cost reduction
- Content monetization and digital workflows
- Streaming and digital audio solutions
- Financial operations and payment processing
- Real-time media analytics and reporting
Technologies Used
- AI
- Amazon AWS
- Bing Ads
- CloudFlare Hosting
- DoubleClick
- DoubleClick Conversion
- Google Analytics
- Google Dynamic Remarketing
- Google Font API
- Google Tag Manager
- Gravity Forms
- Greenhouse.io
- Linkedin Marketing Solutions
- Marketo
- Microsoft Office 365
- Mimecast
- Mobile Friendly
- Outlook
- React
- Route 53
- Wistia
- WordPress.org
- Workday
- reCAPTCHA