WeRize

Overview

WeRize is a full-stack phygital FinTech based in Bengaluru, India. Founded in 2019, it provides unsecured lending, insurance, banking, and savings products targeted at underserved middle-class families in tier-2 to tier-4 cities across India. The company addresses the needs of households with monthly salaries between INR 12,000 and 25,000, often with low or no formal credit history.

Leveraging a proprietary social distribution technology platform termed as the "Social Shopify of Finance," the organization delivers personalized sales, after-sales services, and tailored product offerings, ranging from unsecured loans to group insurances and custom banking solutions. By using customer data for product customization and focusing on financial inclusion, the company serves over 4,000 towns and cities and is progressing towards significant growth, with a target of $200 million annualized revenue run rate by 2025.

Basic Information

Contact Details

• Website: werize.com
• LinkedIn: linkedin.com/company/werize

Key Focus Areas & Initiatives

• Financial inclusion technology for underserved markets
• Social distribution platform for financial products
• Personalized unsecured lending and microloans
• Group insurance and savings solutions
• Growth in tier 2-4 town markets
• Operational efficiency and cost-effective distribution
• Customer-centric product customization
• Empowerment of financial literacy freelancers
• Regulatory compliance in fintech services
• High-touch after-sales and customer support

Technologies Used

• AI
• Amazon AWS
• Amazon SES
• Excel4Apps
• Freshdesk
• Gmail
• Google Apps
• React Redux
• Route 53
• SQL
• Slack
• Typeform

Buyer Teams to Target

Product & Technology

• Chief Technology Officer
• Head of Product
• Engineering Manager
• Lead Software Engineer
• Product Manager
• Data Scientist

Risk & Finance

• Chief Financial Officer
• Head of Risk
• Finance Manager
• Compliance Lead
• Credit Risk Analyst
• Investment Manager

Business Development & Sales

• Chief Business Development Officer
• VP of Sales
• Regional Sales Director
• Partnerships Head
• Relationship Manager
• Sales Operations Manager

Customer Success & Operations

• Head of Operations
• Customer Success Lead
• Support Manager
• Field Operations Lead
• Logistics Manager
• Customer Support Specialist

What They Buy

• Cloud infrastructure & hosting services
• CRM and customer engagement tools
• Identity verification & KYC solutions
• Compliance & regulatory technology
• Business analytics & BI platforms
• Field sales management software
• Customer support & helpdesk solutions

Signals to Watch

• 🚀 Launch of new lending or insurance products
• 🧑‍💼 Key leadership hires in product, risk, or finance teams
• 💰 Announcement of funding rounds or capital raises
• 📈 Significant geographic expansion to new towns or states
• 🛠️ Migration or adoption of new core technologies
• 🤝 Strategic partnerships with banks or fintechs