UPSTACK

Overview

UPSTACK is a technology advisory and brokerage firm based in New York City, founded in 2017. The company specializes in helping businesses source, procure, and optimize cloud and internet infrastructure through a vendor-neutral platform and expert advisors. It streamlines IT decision-making by matching client needs with solutions from hundreds of providers, utilizing proprietary technology such as the UPSTACK Portal and AI-driven vendor scoring.

The firm serves midmarket and enterprise clients across various sectors, including retail, by providing customized IT infrastructure services. UPSTACK manages presales, contract management, billing, vendor management, and ongoing support to enhance operational efficiency and reduce costs. Its comprehensive portfolio includes services in colocation, hybrid cloud, internet connectivity, cybersecurity, customer experience, and AI solutions, among others. The company has launched a global data center colocation marketplace and has been recognized on the CRN Solution Provider 500 list.

Basic Information

Contact Details

• Phone: +1 614-452-7200
• Website: upstack.com
• LinkedIn: linkedin.com/company/connect-with-upstack

Key Focus Areas & Initiatives

• Cloud and internet infrastructure advisory
• Vendor-neutral IT platform and marketplace
• Colocation and hybrid cloud services
• Cybersecurity and cloud security solutions
• AI-driven vendor scoring
• IT cost optimization and management
• Enterprise IT solution sourcing
• Data-driven network assessment and analysis
• Customer experience and contact center modernization
• Digital transformation strategy

Technologies Used

• 6sense
• AI
• Act-On
• Amazon AWS
• Apollo
• Aptean Industrial Manufacturing ERP Made2Manage Edition
• Bing Ads
• CaptivateIQ
• DNS Made Easy
• DNSimple
• DemandTools
• Facebook Login (Connect)
• Facebook Widget
• GitHub Hosting
• Gmail
• Gong
• Google Apps
• Google Cloud Hosting
• Google Maps
• Google Tag Manager
• Greenhouse.io
• Hubspot
• LinkedIn Sales Navigator
• Linkedin Marketing Solutions
• Lucky Orange
• Microsoft Office 365
• Mobile Friendly
• Nginx
• Outlook
• React Redux
• Remote
• SQL
• SalesLoft
• Salesforce
• Seamless Web
• Seamless.AI
• Slack
• WordPress.org
• ZoomInfo

Buyer Teams to Target

Information Technology Leadership

• Chief Information Officer (CIO)
• VP of IT
• Director of Infrastructure
• IT Operations Manager
• Network Architect
• IT Security Manager

Cloud & Infrastructure Engineering

• VP of Cloud Engineering
• Director of Cloud Solutions
• Lead Systems Engineer
• Cloud Solutions Architect
• DevOps Manager
• Network Engineer

Procurement & Vendor Management

• Head of IT Procurement
• Vendor Management Lead
• Director of Strategic Sourcing
• IT Category Manager
• Procurement Analyst
• Contract Manager

Cybersecurity & Compliance

• Chief Information Security Officer (CISO)
• Director of Security
• Security Operations Manager
• Compliance Program Lead
• Risk Management Director
• Incident Response Manager

What They Buy

• Cloud infrastructure and hosting services
• Colocation and data center solutions
• Unified communications and CCaaS platforms
• Cybersecurity and threat management tools
• Network virtualization and SD-WAN technology
• Vendor management and procurement software
• Analytics and business intelligence platforms

Signals to Watch

• 📈 Expansion into new markets or regions
• 📆 New job postings for IT, networking, or security roles
• 🧑‍💻 Technology stack updates or cloud migration initiatives
• 🤝 Announced mergers, acquisitions, or key partnerships
• 🚀 Launch of new client services or digital platforms
• 💸 Secured funding rounds or capital infusions