TruWest Credit Union

Overview

TruWest Credit Union is a member-owned financial cooperative that has been serving its community since 1952. Originally established as Motorola Credit Union, it rebranded in 2002 and currently supports over 93,000 members across Arizona and Texas. With total assets exceeding $1.8 billion, TruWest has demonstrated robust growth, including a 30.7% revenue increase in 2023.

The credit union provides comprehensive financial services such as personal loans, credit products, savings accounts, and competitive certificates of deposit. Members benefit from digital banking for loan applications, deposits, and bill payments, as well as Visa credit cards and Zelle money transfers. Operating 12 Financial Service Centers, TruWest prioritizes personalized member service and meaningful community involvement through local partnerships and initiatives.

Basic Information

Contact Details

• Phone: +1 855-878-9378
• Website: truwest.org
• LinkedIn: linkedin.com/company/truwest-credit-union

Key Focus Areas & Initiatives

• Personal and business banking services
• Financial education and wellness programs
• Personal loans, credit cards, and mortgages
• Digital and mobile banking experiences
• Community engagement and local partnerships
• Fraud alerts and security services
• Scalable payment processing solutions

Technologies Used

• AI
• Mimecast
• Phoenix
• Remote
• SparkPost

Buyer Teams to Target

Retail Banking & Member Services

• VP of Retail Banking
• Branch Manager
• Member Services Manager
• Digital Banking Product Manager
• Head of Personal Banking
• Director of Member Experience

Finance & Risk Management

• Chief Financial Officer
• VP of Finance
• Controller
• Director of Risk Management
• Credit Risk Analyst
• Internal Auditor

Information Technology & Security

• Chief Information Officer
• VP of Information Technology
• IT Manager
• Information Security Officer
• Network Administrator
• DevOps Engineer

Marketing & Community Engagement

• Chief Marketing Officer
• Marketing Manager
• Digital Marketing Specialist
• Community Relations Manager
• Events Coordinator
• Brand Strategist

What They Buy

• Core banking platforms & software
• Fraud detection and security tools
• Cloud infrastructure and hosting services
• CRM and member engagement solutions
• ATM and payment processing systems
• Marketing automation platforms
• Financial education & training services

Signals to Watch

• 🧑‍💻 Adoption of new digital banking technologies
• 📆 Postings for IT, finance, or compliance roles
• 🧑‍🤝‍🧑 Announcements of new strategic partnerships
• 💰 Notable annual revenue or asset growth reports
• 🗣️ Launch of new marketing or community programs
• 🚀 Expansion with new branch locations or services