Tire Rack

Overview

America's largest independent tire tester and consumer-direct retailer, Tire Rack is based in South Bend, Indiana. Established in 1979, the organization has grown from a single retail store to a nationwide leader in distribution, shipping more than 2 million tires each year and generating sales of approximately $1 billion. Tire Rack has played a pivotal role in transitioning tire shopping from traditional in-store experiences to mail order and ecommerce solutions.

The company offers a broad selection of products, encompassing 24 tire brands, 60 wheel brands, and a variety of automotive performance accessories. Renowned for its comprehensive tire testing and consumer reviews, Tire Rack utilizes over 100 test drivers at its cutting-edge facility. With a network of more than 8,000 independent tire installers across the United States, their expert sales team provides knowledgeable consulting to help customers select optimal products for their vehicles.

Basic Information

Contact Details

• Phone: +1 574-287-2345
• Website: tirerack.com
• LinkedIn: linkedin.com/company/tire-rack

Key Focus Areas & Initiatives

• Motor vehicle manufacturing
• Tire brands
• Independent installer network
• Tire performance data
• Online tire sales
• Test track
• Performance tire data
• Product testing
• Online shopping
• Tire inventory
• Winter tire testing
• Logistics
• Performance tire reviews
• All-season tires
• Test results
• Wheel and tire packages
• Innovation
• Fast delivery
• Customer experience
• Customer service
• Customer surveys
• Tire research and testing
• Tire safety testing
• Tire testing
• D2C and online tire retail
• Inventory management
• Product reviews
• Services
• Winter testing in Sweden
• Tire research
• Tire reviews
• Tire selection
• Winter tire technology
• Tire industry innovation
• Distribution centers
• Performance tires
• Customer engagement
• Customer education
• Ecommerce and consumer-direct sales
• Supply chain and shipping logistics
• Retail and B2C
• Automotive parts and accessories
• Tire safety
• Consumer tire reviews
• Performance accessories
• Education
• Auto parts & supplies
• Tires
• Wheel & rim repair

Technologies Used

• Adobe CQ
• Adobe Marketing Cloud
• Akamai DNS
• Amazon SES
• Atlassian Cloud
• Emarsys
• Gmail
• Google Apps
• MailChimp SPF
• Microsoft Office 365
• Omniture (Adobe)
• Outlook
• Remote
• Sendgrid
• Sophos

Affiliated Organizations & Regional Branches

• Discount Tire