Suzy

Overview

Suzy is an AI-powered consumer insights platform integrating quantitative and qualitative research methodologies into a unified research cloud. Founded in 2018 by Matt Britton as an evolution from the B2B consumer insights division of Mr. Youth, it empowers brands to conduct real-time market research at scale through a proprietary panel of over one million diverse consumers.

The ecosystem features advanced tools for surveys, interviews, analysis, and actionable insights, including dedicated modules for research projects, interviews, and audience panels. With AI-driven capabilities for conversational surveys and data integrity, Suzy supports 400+ enterprise customers across industries such as food & beverage, finance, and retail, and operates on a subscription-based model.

Basic Information

Contact Details

• Phone: +1 646-580-9011
• Website: suzy.com
• LinkedIn: linkedin.com/company/asksuzy

Key Focus Areas & Initiatives

• AI-powered consumer insights and analytics
• Real-time quantitative and qualitative market research
• Comprehensive research ecosystem for surveys, interviews, and analysis
• Proprietary consumer panel access and engagement
• Data integrity, privacy controls, and fraud detection
• Subscription-based insights platform for enterprises
• Agile research methodologies and customer-centric reporting

Technologies Used

• AI
• ANGEL LMS
• ASP.NET
• Adobe Media Optimizer
• Android
• Atlassian Cloud
• Cedexis Radar
• Circle
• CloudFlare Hosting
• Cloudflare DNS
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Tag Manager
• Hotjar
• Hubspot
• Langchain
• Linkedin Marketing Solutions
• MailChimp SPF
• Mailchimp Mandrill
• Microsoft Office 365
• Mobile Friendly
• OneTrust
• Python
• Remote
• SalesLoft
• Salesforce
• Segment.io
• Squarespace ECommerce
• Taboola
• Twitter Advertising
• Typekit
• Vimeo
• Zendesk
• accessiBe

Buyer Teams to Target

Insights & Research Leadership

• Director of Consumer Insights
• VP, Market Research
• Head of Research & Analytics
• Senior Insights Manager
• Quantitative Research Lead
• Qualitative Research Manager

Product & Analytics

• VP, Product Management
• Director of Product Analytics
• Product Operations Lead
• Data Science Manager
• Product Owner
• Business Intelligence Analyst

Marketing & Customer Engagement

• VP, Marketing
• Director of Consumer Engagement
• Brand Manager
• Customer Experience Lead
• Growth Marketing Manager
• Digital Marketing Strategist

Technology & Operations

• Chief Technology Officer (CTO)
• Director of Engineering
• IT Operations Manager
• Systems Architect
• Head of Information Security
• Infrastructure Lead

What They Buy

• Survey and panel management platforms
• AI-powered analytics solutions
• Data privacy and fraud detection tools
• Cloud infrastructure & hosting services
• Customer experience and engagement software
• Marketing automation platforms
• Business intelligence and reporting suites

Signals to Watch

• 📆 New job postings for research, product, or analytics roles
• 🚀 Launch of major platform features or new research tools
• 💰 Large funding rounds or new investment announcements
• 🗣️ Increased marketing activity or new customer engagement campaigns
• 🔒 Implementation of advanced data privacy or security initiatives
• 🤝 Strategic partnerships with brands or technology providers