Straker

Overview

Straker is a global technology company that specializes in AI-driven language services, including translation, verification, and quality evaluation. Founded in 1999 in New Zealand and publicly listed on the Australian Stock Exchange since 2018, it combines artificial intelligence with a vast network of human translators to provide fast and accurate multilingual content solutions.

The core offering is the Straker AI Cloud platform, which automates and streamlines translation workflows. Key features include Orchestrate for managing content processes and integrating with tools like Slack and Microsoft Teams; Verify, an AI-powered technology that enhances translation quality and speed; and Workplace Apps that embed translation capabilities into everyday tools. Straker offers customizable AI models, such as the proprietary Small Language Model TIRI, tailored to maintain brand voice and accuracy across multiple industries. With a diverse client base and over 10 billion words translated, the organization empowers global communication by blending AI innovation with human expertise in the language services industry.

Basic Information

Contact Details

• Website: straker.ai
• LinkedIn: linkedin.com/company/straker

Key Focus Areas & Initiatives

• Translation services
• Document translation
• Legal translation
• Marketing translation
• Business translation
• Language services
• Magento translation
• Translation APIs
• AI-enabled language services
• Human-in-the-loop
• Media localization
• B2B content delivery
• AI translation
• Content monitoring & approval
• AI translation platform & SaaS
• Localization tools
• Content lifecycle management
• AI translation for industry-specific needs
• Content management system integration
• Customizable AI language models
• Certified translation & verification
• Quality assurance & review tools
• API integration
• Workflow automation & orchestration
• Enterprise solutions
• Compliance solutions
• Cloud-based language platform

Technologies Used

• AI
• Amazon AWS
• DoubleClick
• DoubleClick Conversion
• FullStory
• Gmail
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• Hubspot
• Linkedin Marketing Solutions
• Mobile Friendly
• Sendgrid
• Stripe
• Visual Website Optimizer
• Wistia
• YouTube

Affiliated Organizations & Regional Branches

• IDEST Communication SA