Spindrift Beverage Co, Inc. | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Company Directory for Spindrift Beverage Co, Inc.
Spindrift Beverage Co, Inc.
Overview
Spindrift Beverage Co., Inc. is an American beverage company founded in 2010 by Bill Creelman, originally established in Charlestown, Massachusetts and now headquartered in Newton. The company is recognized for its sparkling waters and sodas, made exclusively with real squeezed fruit and without added sugars or artificial ingredients. Their unique, ingredient-driven approach pioneered the use of real fruit in sparkling water.
With a variety of sparkling water flavors, including green apple, tangerine, and raspberry lime, Spindrift offers both classic and innovative beverage options. In 2021, the company expanded into alcoholic beverages with its hard seltzer line. Products are distributed nationally through major retailers such as Kroger, Starbucks, and Whole Foods, targeting health-conscious consumers who desire flavorful, low-calorie drinks.
Basic Information
| Industry | food & beverages |
|---|---|
| Founded | 2010 |
| Revenue | $350M |
| Headquarters | 55 Chapel Street, Newton, Massachusetts 02458, United States |
| Languages | English |
| Parent Organization | Gryphon Investors |
Contact Details
- Phone: +1 617-391-0356
- Website: drinkspindrift.com
- LinkedIn: linkedin.com/company/drinkspindrift
Key Focus Areas & Initiatives
- Real fruit-based sparkling water and sodas
- Ingredient transparency and clean label products
- Sustainable sourcing and farming partnerships
- Product innovation and seasonal flavor releases
- Expansion of healthy beverage options
- Direct-to-consumer and online sales growth
- Community engagement and brand loyalty initiatives
Technologies Used
- Absorb LMS
- Amazon Associates
- Bing Ads
- DoubleClick
- DoubleClick Conversion
- DoubleClick Floodlight
- Drift
- Facebook Custom Audiences
- Facebook Login (Connect)
- Facebook Widget
- Flywheel
- Gem
- Google AdWords Conversion
- Google Dynamic Remarketing
- Google Tag Manager
- Kenshoo
- Klaviyo
- Microsoft Excel
- Microsoft Office 365
- Mimecast
- Mobile Friendly
- NetSuite
- Ning
- Paypal
- Salesforce CRM Analytics
- Shopify
- Shopify Plus
- Slack
- Sprout Social
- Workable
- X
- YouTube
- Zendesk
Buyer Teams to Target
Sales & Distribution
- VP of Sales
- Director of National Accounts
- Retail Partnerships Manager
- Director of Channel Development
- Sales Operations Manager
- Key Account Executive
Marketing & Brand Strategy
- Chief Marketing Officer
- Brand Manager
- Digital Marketing Director
- Social Media Lead
- Growth Marketing Manager
- Community Engagement Specialist
Supply Chain & Operations
- Director of Operations
- Supply Chain Manager
- Procurement Lead
- Logistics Coordinator
- Production Manager
- Quality Assurance Director
Product Development & Innovation
- Director of Product Innovation
- Research & Development Manager
- Product Line Manager
- Beverage Scientist
- Packaging Engineer
- Sustainability Lead
What They Buy
- Beverage processing and production equipment
- Natural flavors and fruit ingredients
- Packaging and labeling solutions
- E-commerce and CRM platforms
- Retail distribution and logistics services
- Marketing and social media management tools
- Sustainable sourcing and supply chain software
Signals to Watch
- 🚀 Launch of new beverage flavors or product lines
- 🤝 Partnerships with new national retailers or distributors
- 🗺️ Expansion into new geographic markets
- 🧑💻 Implementation of new e-commerce or marketing technology
- 📆 Increased hiring activity in product or operations teams
- 🌱 Investments in sustainability or ingredient transparency initiatives