Southwest Airlines

Overview

Southwest Airlines is a major low-cost carrier based in Dallas, Texas, founded in 1966. It began operations in 1971, initially offering intrastate flights within Texas using Boeing 737 aircraft. The airline pioneered a low-fare, high-frequency, point-to-point service model, which allowed it to provide competitive pricing and expand its reach across the U.S. and into international markets.

The airline operates an all-Boeing 737 fleet, focusing on maintenance efficiency and quick turnarounds. Southwest is known for its low fares, open seating policy, and complimentary services, including checked bags and snacks. As of April 2022, it serves over 100 domestic destinations and 15 international locations in Mexico, Central America, and the Caribbean. The company emphasizes a customer-focused culture and has a history of employee profit-sharing, making air travel accessible to a wide range of passengers.

Basic Information

Contact Details

• Phone: +1 855-234-4654
• Website: southwest.com
• LinkedIn: linkedin.com/company/southwest-airlines

Key Focus Areas & Initiatives

• Airline
• Aviation
• Transportation
• Culture
• Innovation
• People
• Hospitality
• Customer service
• Low cost
• Most admired
• Profitability
• Benefits
• Airlines & aviation
• B2C
• Domestic flights
• Digital engagement
• Short-haul routes
• International flights
• Operational efficiency
• Short-haul flights
• Services
• High aircraft utilization
• Deregulation impact
• Industry innovation
• Single aircraft type
• Transparency campaign
• Digital booking system
• Rapid rewards program
• Boeing 737
• Industry emulation
• High-frequency schedules
• Airlines
• Fleet management
• Affordable travel
• Customer-friendly policies
• B2B
• Employee-centric culture
• Route network
• Air travel
• Fun brand image
• Short-haul focus
• Scheduled air transportation
• Mobile boarding passes
• Self-service kiosks
• Secondary airports
• Customer satisfaction
• Passenger transportation
• Cost efficiency
• Point-to-point service
• Bags fly free policy
• No hidden fees
• Regional service
• Digital infrastructure
• Low-cost airline
• Dallas Love Field
• No change fees
• Employee empowerment
• E-commerce
• Transportation & logistics
• Leisure, travel & tourism
• Aviation & aerospace
• Consumer internet
• Consumers
• Internet
• Information technology & services
• Hotels & travel

Technologies Used

• AMP
• ASP.NET
• AWS Cloud
• AWS Trusted Advisor
• Act!
• AddThis
• Adobe Experience Manager
• Adobe Marketing Cloud
• Adobe Media Optimizer
• Akamai
• Akamai DNS
• Allegro
• Altair Radioss
• Alteryx
• Amazon AWS
• Amazon Associates
• Apache
• AppDynamics
• Barracuda MSP
• Bing Ads
• Bluekai
• Bootstrap Framework
• CET
• CSS
• Campaign Monitor
• Cedexis Radar
• Confluence
• Coupa
• DoubleClick
• DoubleClick Conversion
• Dropbox
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Flashtalking
• Gem
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Maps
• Google Plus
• Google Tag Manager
• HTML Pro
• Instagram
• Intercom
• Ironclad
• JW Player
• Javascript
• Jobvite
• Kiosked
• Linkedin Login
• Linkedin Marketing Solutions
• Linkedin Widget
• Microsoft Application Insights
• Microsoft Excel
• Microsoft Office
• Microsoft Office 365
• Microsoft PowerPoint
• Mobile Friendly
• NTENT
• Ning
• Omniture (Adobe)
• Open AdStream (Appnexus)
• Oracle XML DB
• Outlook
• Pardot
• PingFederate
• PingID
• PingOne Protect
• Postpresso
• PowerBI Tiles
• Python
• Qualtrics
• Quip
• Remote
• SAP
• SAP ERP
• SOASTA
• SQL
• Salesforce
• Salesforce Live Agent
• Salesforce Service Cloud
• Sequence Monitor SPF
• Shutterstock
• Slack
• Stripe
• TSYS
• Tableau
• Taboola Newsroom
• The Trade Desk
• TikTok
• Tor
• TubeMogul
• Twitter Advertising
• Videology
• Vimeo
• VueJS
• Wistia
• Workday
• Workday Recruit
• Yahoo Ad Manager Plus
• YouTube
• Zendesk
• iCIMS
• reCAPTCHA

Affiliated Organizations & Regional Branches

• AirTran Airways
• South West Groups
• Engage Southwest
• South West Company Investment