SFH - Stronger Faster Healthier

Overview

SFH (Stronger Faster Healthier) is a sports nutrition company founded in March 2010 by Dr. Jeff Leighton and Patricia Leighton. Based in Rockland, Maine, this company focuses on applying scientific principles to create natural products that enhance wellness and fitness. The brand is dedicated to transparency and delivering clean supplementation for a range of consumers.

Their product line includes omega-3 oils, grass-fed whey protein, and a non-dairy performance range with strength builders and pre-workout formulas. All offerings are GMP and NSF certified, third-party tested, and manufactured in-house to ensure rigorous quality control. Their solutions serve athletes, fitness enthusiasts, and those seeking science-backed nutrition support.

Basic Information

Contact Details

• Phone: +1 336-848-3046
• Website: sfh.com
• LinkedIn: linkedin.com/company/sfh---stronger-faster-healthier

Key Focus Areas & Initiatives

• Science-backed sports nutrition formulas
• Transparency in ingredient sourcing and labeling
• Grass-fed whey protein and non-dairy performance products
• Third-party testing and NSF/GMP certifications
• Product development for athletes and fitness enthusiasts
• Direct-to-consumer (D2C) and e-commerce sales
• Education on wellness and nutrition support

Technologies Used

• AddShoppers
• Amazon AWS
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google Analytics
• Google Apps
• Google Font API
• Google Tag Manager
• Klaviyo
• Mobile Friendly
• Recharge Payments
• Remote
• Salesforce
• ShareASale
• Shopify
• Shopify Plus
• Shopify Product Reviews
• Slack
• UPS
• VueJS
• Yotpo

Buyer Teams to Target

Product Development & Innovation

• Director of Product Development
• Formulation Scientist
• Quality Assurance Manager
• Product Research Specialist
• Food Technologist
• Regulatory Affairs Manager

Marketing & Brand Growth

• VP of Marketing
• Digital Marketing Manager
• Content Strategist
• E-commerce Marketing Lead
• Community Engagement Manager
• Creative Director

Operations & Supply Chain

• Operations Manager
• Supply Chain Director
• Procurement Specialist
• Warehouse Supervisor
• Manufacturing Lead
• Logistics Coordinator

E-commerce & Customer Experience

• E-commerce Director
• Customer Experience Lead
• Online Store Manager
• CRM Specialist
• Fulfillment Coordinator
• Customer Service Representative

What They Buy

• Sports nutrition ingredient supply
• Packaging and labeling services
• E-commerce and D2C technology platforms
• 3rd-party testing and certification services
• Logistics and fulfillment solutions
• Email marketing and analytics tools
• Brand marketing and creative services

Signals to Watch

• 📦 Launch of new nutrition or supplement products
• 💻 Adoption of new e-commerce or analytics platforms
• 🧑‍⚕️ Expansion into new certifications or compliance areas
• 🤝 Strategic partnerships with gyms or wellness providers
• 🗣️ Increased activity on social or educational platforms
• 📆 Active hiring for product or marketing roles