Safeco Insurance

Overview

Safeco Insurance is a property and casualty insurance provider established in 1923 in Seattle, Washington. Previously known as the General Insurance Company of America, it specializes in auto, home, and personal lines coverage. Since its acquisition by Liberty Mutual in 2008, Safeco operates as a subsidiary, delivering innovative distribution methods via a nationwide network of independent agents.

The company has a rich history marked by divestment of non-core units and refocusing on its core insurance offerings. Known for robust financial strength and reliability, Safeco supports philanthropic efforts through the Safeco Insurance Foundation. Its primary audience is everyday consumers seeking personal insurance solutions with the support of local agents.

Basic Information

Contact Details

• Phone: +1 206-545-5000
• Website: safeco.com
• LinkedIn: linkedin.com/company/safeco-insurance

Key Focus Areas & Initiatives

• Auto insurance
• Home insurance
• Motorcycle insurance
• Boat insurance
• Umbrella policies
• Bundled insurance offerings
• Insurance discounts
• Community philanthropy and programs
• Insurance agent support network
• Policy customization
• Insurance claims support
• Safe driving rewards
• Emergency assistance
• Online claims filing
• Mobile app insurance management
• Personalized insurance solutions

Technologies Used

• Adobe Marketing Cloud
• Adobe Media Optimizer
• Akamai
• Akamai DNS
• Akamai RUM
• Atlassian Cloud
• ClickTale
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Like Button
• Facebook Login (Connect)
• Facebook Widget
• Flashtalking
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Maps (Paid Users)
• Google Tag Manager
• HeapAnalytics
• Kaltura
• Krux
• Microsoft Azure Monitor
• Microsoft Office 365
• Mobile Friendly
• Omniture (Adobe)
• OneTrust
• Open AdStream (Appnexus)
• OpinionLab
• Qualtrics
• React Redux
• Salesforce
• Slack
• Tealium
• The Trade Desk

Affiliated Organizations & Regional Branches

• Liberty Mutual Insurance