Rest

Overview

Rest (Retail Employees Superannuation Trust) is an Australian industry superannuation fund established in 1988. It serves around 2 million members, making it one of the largest funds in Australia by membership. With over $93 billion in assets under management as of March 2025, Rest operates as a profit-to-member fund, focusing on low fees and competitive long-term performance.

The fund offers a variety of superannuation solutions, including personal, pensioner, industry, and corporate investment options. Key services include Rest Pay, which helps employers comply with Payday Super regulations, and various retirement planning tools. Rest is governed by a board of directors representing both employees and employers, with Vicki Doyle as the CEO. The fund emphasizes support for its members, including initiatives for First Nations members and a commitment to responsible investment practices.

Basic Information

Contact Details

• Phone: +61 1300 300 778
• Website: rest.com.au
• LinkedIn: linkedin.com/company/rest-super

Key Focus Areas & Initiatives

• Member services for superannuation and retirement planning
• Climate change and impact investment funds
• Advocacy and transparency in superannuation reforms
• Profit-to-member, low-fee superannuation strategy
• Digital advice and retirement tools for members
• Sustainable growth and ESG responsible investing
• Fund administration and compliance with industry regulations
• First Nations member support initiatives

Technologies Used

• Amazon AWS
• Amazon Connect
• Atlassian Cloud
• Bing Ads
• DoubleClick
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• GoodFirms
• Google AdSense
• Google Analytics
• Google Font API
• Google Tag Manager
• Highcharts JS Library
• Hotjar
• Jira
• LinkedIn Learning
• Linkedin Marketing Solutions
• LivePerson
• LivePerson Monitor
• Marketo
• Microsoft 365
• Microsoft Exchange Server 2003
• Microsoft Fabric
• Microsoft Power Platform
• Microsoft Teams Rooms
• Mimecast
• Mobile Friendly
• Mode
• Nginx
• Optimizely
• Outlook
• Route 53
• ServiceNow
• SharePoint
• Snowflake
• VueJS
• YouTube
• reCAPTCHA

Buyer Teams to Target

Investment & Fund Management

• Chief Investment Officer
• Head of Asset Allocation
• Senior Portfolio Manager
• ESG Investment Analyst
• Investment Risk Manager
• Head of Private Equity

Technology & Digital Platforms

• Chief Technology Officer
• Head of Digital Experience
• IT Operations Manager
• Lead Software Engineer
• Cloud Infrastructure Manager
• Cybersecurity Lead

Member Services & Operations

• Head of Member Services
• Operations Manager
• Contact Centre Manager
• Business Process Analyst
• Compliance Manager
• Claims Operations Lead

Marketing & Growth

• Chief Marketing Officer
• Head of Member Engagement
• Digital Marketing Strategist
• Campaign Manager
• Content & Communications Lead
• Events & Partnerships Manager

What They Buy

• Cloud infrastructure & managed hosting services
• Analytics & business intelligence solutions
• Digital member engagement platforms
• Regulatory compliance & reporting software
• Cybersecurity & risk management tools
• Investment data & portfolio management systems
• Customer support & contact center technologies

Signals to Watch

• 📆 Expansion of digital member services or platforms
• 🧑‍💻 Technology team hiring or leadership changes
• 💰 New investment portfolio launches or fund inflows
• 👀 RFPs for compliance, audit, or reporting solutions
• 🚀 Large-scale digital transformation initiatives
• 🗣️ Strategic communications or advocacy campaigns