Rest

Overview

Rest (Retail Employees Superannuation Trust) is an Australian industry superannuation fund established in 1988. It serves around 2 million members, positioning itself among the largest funds in Australia by membership. With assets under management exceeding $93 billion as of March 2025, the fund operates as a profit-to-member organisation dedicated to low fees and strong long-term performance.

Rest provides a variety of superannuation solutions, including options for individuals, pensioners, industry, and corporate clients. It offers employer tools for Payday Super compliance, robust retirement planning resources, and proactive support for its members—including First Nations initiatives and significant commitments to responsible investment practices. Governance is ensured through a board representing both employees and employers, with Vicki Doyle serving as CEO.

Basic Information

Contact Details

• Phone: +61 1300 300 778
• Website: rest.com.au
• LinkedIn: linkedin.com/company/rest-super

Key Focus Areas & Initiatives

• Member-focused superannuation services and advocacy
• Climate change impact and responsible investments
• Digital platforms for member engagement
• Retirement planning tools and financial literacy
• ESG integration and impact-generating funds
• Low-fee, profit-to-member model
• Compliance with superannuation reforms and regulation
• Initiatives supporting First Nations and diverse communities

Technologies Used

• Amazon AWS
• Amazon Connect
• Atlassian Cloud
• Bing Ads
• DoubleClick
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• GoodFirms
• Google AdSense
• Google Analytics
• Google Font API
• Google Tag Manager
• Highcharts JS Library
• Hotjar
• Jira
• LinkedIn Learning
• Linkedin Marketing Solutions
• LivePerson
• LivePerson Monitor
• Marketo
• Microsoft 365
• Microsoft Exchange Server 2003
• Microsoft Fabric
• Microsoft Power Platform
• Microsoft Teams Rooms
• Mimecast
• Mobile Friendly
• Mode
• Nginx
• Optimizely
• Outlook
• Route 53
• ServiceNow
• SharePoint
• Snowflake
• VueJS
• YouTube
• reCAPTCHA

Buyer Teams to Target

Investment & Fund Management

• Chief Investment Officer
• Head of Portfolio Management
• Director of Sustainable Investments
• Investment Analyst
• Fund Operations Manager
• Compliance Manager

Member Engagement & Digital Experience

• Head of Member Experience
• Digital Product Manager
• Member Services Director
• UX/UI Lead
• CRM Manager
• Member Insights Analyst

Technology & Data Strategy

• Chief Technology Officer
• Head of Cloud Infrastructure
• Data Science Lead
• Business Intelligence Manager
• Cybersecurity Manager
• Software Engineering Manager

Marketing & Growth

• Chief Marketing Officer
• Growth Marketing Lead
• Brand & Communications Manager
• Content Strategy Lead
• Campaign Manager
• Digital Advertising Specialist

What They Buy

• Cloud infrastructure & hosting services
• Digital member engagement platforms
• Investment analytics & risk management tools
• ESG and sustainability data platforms
• Retirement planning & advice software
• Compliance & regulatory reporting solutions
• Marketing automation and CRM systems

Signals to Watch

• 🧑‍💼 Senior leadership appointments or board changes
• 💸 Launch of new responsible investment products
• 📊 Updates to technology or digital platforms
• 📆 Expansion of superannuation member services
• 🌱 New initiatives in ESG or sustainability
• 🤝 Partnerships with financial or tech providers