Rest

Overview

Rest (Retail Employees Superannuation Trust) is an Australian industry superannuation fund established in 1988. It serves around 2 million members, making it one of the largest funds in Australia by membership. With over $93 billion in assets under management as of March 2025, it operates as a profit-to-member fund focused on low fees and competitive long-term performance.

The fund provides a broad range of superannuation solutions, including personal, pensioner, industry, and corporate investment options. Notable offerings include tools to help employers comply with Payday Super regulations and comprehensive retirement planning resources. Governed by a board representing both employees and employers, the fund emphasizes member support, responsible investment practices, and dedicated initiatives for First Nations members.

Basic Information

Contact Details

• Phone: +61 1300 300 778
• Website: rest.com.au
• LinkedIn: linkedin.com/company/rest-super

Key Focus Areas & Initiatives

• Profit-to-member ethos with competitive long-term performance
• Low-fee superannuation and investment options
• Digital tools for member engagement and retirement planning
• Responsible investment and ESG integration
• Advocacy for superannuation reform and transparency
• Support programs for First Nations members
• Sustainable growth and impact investing initiatives
• Employer compliance and regulatory guidance

Technologies Used

• Amazon AWS
• Amazon Connect
• Atlassian Cloud
• Bing Ads
• DoubleClick
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• GoodFirms
• Google AdSense
• Google Analytics
• Google Font API
• Google Tag Manager
• Highcharts JS Library
• Hotjar
• Jira
• LinkedIn Learning
• Linkedin Marketing Solutions
• LivePerson
• LivePerson Monitor
• Marketo
• Microsoft 365
• Microsoft Exchange Server 2003
• Microsoft Fabric
• Microsoft Power Platform
• Microsoft Teams Rooms
• Mimecast
• Mobile Friendly
• Mode
• Nginx
• Optimizely
• Outlook
• Route 53
• ServiceNow
• SharePoint
• Snowflake
• VueJS
• YouTube
• reCAPTCHA

Buyer Teams to Target

Investment & Fund Management

• Chief Investment Officer
• Portfolio Manager
• Investment Analyst
• ESG Investment Manager
• Fund Operations Manager
• Risk & Compliance Lead

Digital Member Experience & Technology

• Chief Technology Officer
• Head of Digital Platforms
• Technology Solutions Manager
• Data Science Lead
• User Experience Manager
• Cybersecurity Specialist

Marketing, Advocacy & Engagement

• Chief Marketing Officer
• Head of Member Engagement
• Communications Manager
• Advocacy & Policy Lead
• Digital Campaign Manager
• Events & Partnerships Coordinator

Employer & Regulatory Support

• Head of Employer Relations
• Regulatory Compliance Manager
• Industry Partnerships Lead
• Employer Onboarding Specialist
• Account Management Lead
• Training & Education Manager

What They Buy

• Investment analytics and risk management platforms
• Cloud infrastructure and secure hosting services
• Digital member engagement platforms & portals
• Regulatory compliance and reporting solutions
• ESG and responsible investment research tools
• Marketing automation and analytics software
• Data management and business intelligence systems

Signals to Watch

• 📆 New job postings for investment, technology, or digital teams
• 💡 Announcements of new member engagement tools or digital upgrades
• 🏆 Recognition for ESG or sustainable investment initiatives
• 🗣️ Advocacy campaigns or participation in industry forums
• 🤝 Strategic partnerships with fintech or analytics providers
• 🌱 Launch of sustainability programs or responsible investment products