Rest

Overview

Rest (Retail Employees Superannuation Trust) is an Australian industry superannuation fund established in 1988. It serves around 2 million members, making it one of the largest funds in Australia by membership. With over $93 billion in assets under management as of March 2025, the fund operates as a profit-to-member model, focusing on low fees and delivering competitive long-term performance to its members.

The fund provides a comprehensive suite of superannuation solutions, including personal, pensioner, industry, and corporate investment options. Services such as Rest Pay assist employers with compliance to Payday Super regulations, and a range of digital retirement planning tools cater to diverse member needs. Governed by a board representing both employees and employers, the fund emphasizes member support, with initiatives for First Nations members and a strong commitment to responsible investment and sustainability.

Basic Information

Contact Details

• Phone: +61 1300 300 778
• Website: rest.com.au
• LinkedIn: linkedin.com/company/rest-super

Key Focus Areas & Initiatives

• Member-focused superannuation services
• Climate change impact funds and responsible investment
• Superannuation advocacy and compliance campaigns
• Retirement planning tools and digital advice solutions
• Super fund governance and long-term performance
• First Nations member engagement initiatives
• Sustainable infrastructure and impact investments

Technologies Used

• Amazon AWS
• Amazon Connect
• Atlassian Cloud
• Bing Ads
• DoubleClick
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• GoodFirms
• Google AdSense
• Google Analytics
• Google Font API
• Google Tag Manager
• Highcharts JS Library
• Hotjar
• Jira
• LinkedIn Learning
• Linkedin Marketing Solutions
• LivePerson
• LivePerson Monitor
• Marketo
• Microsoft 365
• Microsoft Exchange Server 2003
• Microsoft Fabric
• Microsoft Power Platform
• Microsoft Teams Rooms
• Mimecast
• Mobile Friendly
• Mode
• Nginx
• Optimizely
• Outlook
• Route 53
• ServiceNow
• SharePoint
• Snowflake
• VueJS
• YouTube
• reCAPTCHA

Buyer Teams to Target

Investment & Fund Management

• Chief Investment Officer
• Portfolio Manager
• Investment Analyst
• Head of Responsible Investment
• Private Equity Manager
• Real Assets Manager

Technology, Data & Digital Platforms

• Chief Technology Officer
• Head of IT Infrastructure
• Data Science Lead
• Digital Product Manager
• Platform Engineer
• Head of Cybersecurity

Member Services & Operations

• Head of Member Services
• Contact Centre Manager
• Operations Director
• Customer Experience Lead
• Superannuation Compliance Manager
• Support Team Lead

Marketing, Advocacy & Growth

• Chief Marketing Officer
• Marketing Manager
• Head of Member Advocacy
• Engagement Campaign Lead
• Digital Strategy Manager
• Growth Initiatives Specialist

What They Buy

• Investment analytics and portfolio management tools
• Digital member engagement and advice platforms
• Cybersecurity and IT infrastructure solutions
• Financial compliance and regulatory reporting software
• Marketing automation and campaign platforms
• Cloud hosting and data warehousing services
• Environmental, Social & Governance (ESG) monitoring solutions

Signals to Watch

• 🧑‍💼 Senior leadership or board appointments in investment or technology
• 📆 New job postings for data, member services, and compliance roles
• 🚀 Launch of new digital platforms or member-facing tools
• 🌱 Announcement of new responsible or ESG investment initiatives
• 💰 Large shifts in assets under management or new funding vehicles
• 🤝 Strategic partnerships in fintech, data, or retirement services