Purplle.com | Company Profile
Company Directory for Purplle.com
Purplle.com
Overview
Purplle.com is an Indian online beauty retail platform operated by Manash E-Commerce Private Limited. It specializes in a wide range of beauty, skincare, haircare, and personal grooming products. The platform offers features like discounts, exclusive brands, and expert support, making it a convenient option for customers looking to purchase their favorite beauty items online.
Founded by a team with diverse backgrounds in finance, technology, and engineering, the platform emphasizes secure transactions and customer privacy. It provides a powerful search engine for easy product discovery, along with benefits such as order tracking, reviews, and cross-platform cart syncing. Customers can enjoy free shipping on qualifying orders, cash on delivery, and exclusive offers. Purplle also engages in social initiatives, partnering with organizations to support victims of sexual violence.
Basic Information
| Industry | information technology & services |
|---|---|
| Founded | 2012 |
| Revenue | 165M |
| Headquarters | 101 B, Raheja Plaza, Lal Bahadur Shastri Rd, next to Kalpataru Aura, Ghatkopar West, Mumbai, Maharashtra 400086, India |
| Languages | English |
| Alexa Ranking | 35131 |
Contact Details
- Phone: +91 86555 00222
- Website: purplle.com
- LinkedIn: linkedin.com/company/purplle-com
Key Focus Areas & Initiatives
- beauty
- grooming & salons
- spa
- e-commerce platforms
- technology, information & internet
- e-commerce
- skincare
- mobile app
- brand partnerships
- retail innovation
- mass and masstige segments
- private labels
- retail technology
- haircare
- customer service
- market expansion in india
- ai-powered product suggestions
- tier 2 and tier 3 city expansion
- private label revenue share
- fragrances
- cosmetics
- market penetration
- beauty products
- private label contribution
- ai personalization
- market differentiation
- personal care
- e-commerce logistics
- diverse product range
- product discovery
- virtual try-on technology
- tech-driven innovation
- digital beauty shopping
- digital-first beauty brand
- funding rounds
- india beauty market
- private label growth
- multi-brand platform
- market research
- consumer goods
- virtual makeup trials
- brand loyalty
- online retail
- product reviews
- product recommendations
- market expansion
- digital marketing
- user personas
- rapid growth and valuation
- personalized beauty solutions
- brand building
- product portfolio
- growth rate
- ai algorithms
- makeup
- technology
- ai-driven personalization
- offline retail
- customer experience
- multi-brand marketplace
- mass market beauty products
- beauty e-commerce unicorn
- d2c
- retail
- mobile app shopping
- omnichannel strategy
- customer segmentation
- urban and rural focus
- personal care products
- user experience design
- online shopping
- private label brands
- small town consumer focus
- growth in tier 2 and tier 3 cities
- masstige segment
- small town consumers
- personalized marketing
- funding and investment
- b2c
- product recommendation engine
- customer loyalty programs
- digital shopping
- customer data analytics
- online beauty platform
- machine learning
- virtual makeup
- online payment solutions
- mass segment
- indian market
- customer engagement tools
- consumer products & retail
- consumer internet
- consumers
- internet
- information technology & services
- enterprise software
- enterprises
- computer software
- b2b
- apparel & fashion
- marketing & advertising
- artificial intelligence
Technologies Used
- AI
- Adobe Media Optimizer
- Amazon Associates
- Amazon SES
- Blinkit
- Bootstrap Framework
- Cedexis Radar
- CrazyEgg
- Criteo
- DoubleClick
- DoubleClick Conversion
- DoubleClick Floodlight
- Facebook Conversion Tracking
- Facebook Custom Audiences
- Facebook Login (Connect)
- Facebook Widget
- Freshdesk
- Gmail
- Google AdSense
- Google AdWords Conversion
- Google Analytics
- Google Analytics Ecommerce Tracking
- Google Apps
- Google Data Studio
- Google Dynamic Remarketing
- Google Font API
- Google Maps
- Google Play
- Google Remarketing
- Google Sheets
- Google Tag Manager
- KISSmetrics
- Looker
- Microsoft Excel
- Microsoft Office
- Mobile Friendly
- Power Query
- PowerBI Tiles
- Python
- Route 53
- Ruby On Rails
- SAP
- SAP BusinessObjects Business Intelligence (BI)
- SQL
- Shutterstock
- Slack
- Tableau
- Twitter Advertising
- Vimeo
- Wider Planet
- WordPress.org
- YouTube