Primerica | Company Profile
Company Directory for Primerica
Primerica
Overview
Primerica is a financial services company that helps middle-income families in North America achieve financial independence through education and tailored financial products. Founded in 1977, the company is headquartered in Duluth, Georgia, and operates primarily in the United States and Canada. With a network of over 100,000 independent representatives, Primerica provides personalized financial education and services, often through face-to-face meetings.
The company focuses on several core offerings, including term life insurance, investment products through its subsidiary PFS Investments, Inc., and lending solutions such as personal loans. Primerica also provides pre-paid legal services and has expanded its portfolio through acquisitions. Its mission is to empower families by improving their financial literacy and offering accessible financial solutions that fit their specific needs.
Basic Information
| Industry | financial services |
|---|---|
| Founded | 1977 |
| Revenue | 3.2B |
| Headquarters | 1 Primerica Parkway, Duluth, Georgia 30099, United States |
| Languages | English |
| Alexa Ranking | 70099 |
Contact Details
- Phone: +1 661-294-2499
- Website: primerica.com
- LinkedIn: linkedin.com/company/primerica
Key Focus Areas & Initiatives
- Term life insurance
- Investment services
- Home & auto insurance
- Prepaid legal services
- Identity theft protection
- Debt reduction
- Personal finance education
- Digital platforms for clients
- Personalized financial tools
- Online investment solutions
- Financial literacy initiatives
- Retirement planning
- Digital client portals
- Direct selling
- Digital banking
- Investment management
- Risk management
- Personalized financial planning
- Financial education campaigns
- Client trust & empowerment
- Buy term and invest the difference
- Affordable financial planning
- B2C financial services
- Asset management
- Digital transformation
- Wealth management
- North American market focus
- Client relationship management
- Diversity initiatives
Technologies Used
- Amazon AWS
- Atlassian Cloud
- Gmail
- Google Apps
- OneTrust
- Outlook
- React Redux
- Workday