Parle Biscuits Pvt. Ltd.

Overview

Parle Biscuits Pvt. Ltd. is a leading Indian food company, renowned for its wide range of biscuits and confectionery products. Established in 1929 by the Chauhan family in Mumbai, the company began as a sweets and candy manufacturer before entering the biscuit market in 1939. Today, it is one of India's largest biscuit manufacturers, with a strong presence in both domestic and international markets.

The company is best known for its flagship product, Parle-G, which is recognized as the world’s best-selling biscuit brand. Other popular offerings include Parle Monaco and various biscuit varieties that cater to a broad consumer base. Parle Biscuits focuses on affordability and accessibility, ensuring its products reach even the most remote areas of India. With a market share of approximately 65% in the biscuit sector, Parle continues to be a staple in Indian households, appealing to families, children, and working professionals alike.

Basic Information

Contact Details

• Phone: +91 22 6713 0300
• Website: parleproducts.com
• LinkedIn: linkedin.com/company/parle-biscuits-pvt-ltd-

Key Focus Areas & Initiatives

• manufacturing
• parle brands
• international markets
• fmcg industry
• premium confectionery
• product innovation in fmcg
• brand reputation management
• brand marketing
• hygienic production
• brand recognition
• confectionery manufacturing
• quality control
• digital marketing
• international certifications
• product portfolio
• brand legacy
• consumer base
• food company
• market penetration
• biscuit brands
• manufacturing units
• market expansion
• premium biscuit range
• confectionery brands
• product quality standards
• parle
• market reach
• product packaging innovation
• quality assurance
• international presence
• product development
• retail
• mass-market consumer goods
• brand legacy in india
• product quality control
• global markets
• toffees
• premium range
• branding strategies
• consumer loyalty in fmcg
• consumer trust building
• snacks market
• breakfast cereals
• distribution network
• product diversification
• product quality assurance
• product packaging
• breakfast cereals market
• biscuits
• consumer satisfaction
• brand trust
• biscuit manufacturing
• snack food manufacturing
• confectionery
• consumer loyalty
• distribution channels
• brand trustworthiness
• public relations
• snacks
• consumer packaged goods
• product innovation
• product portfolio management
• d2c
• mass market
• biscuit production
• brand loyalty programs
• market growth
• product innovation in snacks
• hygienic manufacturing processes
• global fmcg
• global fmcg expansion
• hygienic manufacturing
• cookies
• chocolate
• global presence
• affordable products
• product categories
• candy
• distribution network in india
• b2c
• international market entry
• breakfast cereal innovation
• market expansion strategies
• product diversification strategies
• snack foods
• product quality
• product range
• world's largest biscuit
• e-commerce
• global supply chain
• mass-market branding
• food manufacturing
• market penetration strategies
• manufacturing facilities
• supply chain
• brand recognition campaigns
• parle-g
• packaging
• baked goods
• crackers
• sweets
• cake
• cuisine
• sustainable snacks
• international flavors
• health food
• cereal
• fruit jellies
• sugar-free options
• party snacks
• desserts
• gift items
• holiday treats
• cocoa snacks
• premium biscuits
• nutritional value
• family-friendly snacks
• traditional recipes
• local ingredients
• global distribution
• export business
• affordable treats
• innovative flavors
• brand diversification
• market innovation
• nostalgic snacks
• marketing strategy
• social media advertising
• charity initiatives
• job opportunities
• company legacy
• business ethics
• food safety
• food processing technology
• traditional sweets
• frozen desserts
• distribution
• consumer products & retail
• transportation & logistics
• mechanical or industrial engineering
• marketing & advertising
• enterprise software
• enterprises
• computer software
• information technology & services
• b2b
• consumer internet
• consumers
• internet
• shipping
• logistics & supply chain

Technologies Used

• ASP.NET
• Amazon AWS
• Bootstrap Framework
• Facebook Login (Connect)
• Facebook Widget
• Google Analytics
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Microsoft-IIS
• Mobile Friendly
• New Relic
• Nginx
• Ubuntu
• WordPress.org
• YouTube