ORRA Fine Jewellery

Overview

ORRA Fine Jewellery is a leading Indian jewellery retail chain founded in 1888 in Mumbai. With a legacy of craftsmanship, the brand combines traditional techniques with modern design, operating approximately 86 to 95 stores across 39 to 40 cities. The company is recognized for its commitment to quality and design innovation, offering a range of 100% certified diamond and gold jewellery, including BIS Hallmarked 22kt gold and PT 950 platinum.

It features collections such as Aekta The Wedding Collection, Solis Collection, Crown Star Collection, and the ASTRA range, catering to diverse tastes for everyday wear and special occasions. ORRA emphasizes customer satisfaction through policies like 7-day returns and lifetime exchange/buyback. Focused on responsible sourcing and contemporary design from five global design centers, ORRA continues to expand both its retail footprint and online shopping experience.

Basic Information

Contact Details

• Phone: +91 22 3061 7777
• Website: orra.co.in
• LinkedIn: linkedin.com/company/orra-fine-jewellery

Key Focus Areas & Initiatives

• Jewellery retail across 86 to 95 stores in 39 to 40 cities
• Certified diamond and gold jewellery
• Signature collections: Aekta The Wedding Collection, Solis Collection, Crown Star Collection, ASTRA range
• BIS Hallmarked 22kt gold & PT 950 platinum jewellery
• Emphasis on traditional techniques and modern design innovation
• Customer policies: 7-day returns, lifetime exchange and buyback
• Responsible sourcing and contemporary designs from five global design centers
• Retail and online shopping experience expansion

Technologies Used

• Adobe Marketing Cloud
• Amazon AWS
• Amazon CloudFront
• Amazon Elastic Load Balancer
• Amazon SES
• Amplitude
• CloudFlare
• Magento
• Magento 2 Community
• Microsoft Office 365
• Outlook
• Salesforce