Operative

Overview

Operative is a software company based in New York City, specializing in advertising and media management solutions for premium media companies worldwide. Founded in 2000, it offers a cloud-native, SaaS-based platform that automates and optimizes various ad operations, including digital and linear advertising, content rights management, reporting, and subscription workflows. The platform processes over $33 billion in advertising revenue annually and supports convergence across digital, linear, and advanced TV platforms.

The company provides a range of products, including tools for advertising management, content and rights management, reporting and insights, and subscription management. Operative features an upcoming AI assistant named "Adeline" to enhance its media solutions. In addition to its software offerings, Operative delivers professional and managed services, such as campaign management consultancy and business process consulting, to meet clients' operational needs. With over 300 clients in more than 25 countries, it is a trusted partner for major global media companies and broadcasters.

Basic Information

Contact Details

• Phone: +1 212-994-8930
• Website: operative.com
• LinkedIn: linkedin.com/company/operative

Key Focus Areas & Initiatives

• Advertising business management
• Campaign management
• Ad trafficking
• Ad serving
• Revenue & yield management
• Advertising technology
• Digital advertising
• Linear advertising
• Content rights
• Software development
• Media sales workflows
• Media workflow platform
• Automation
• Digital and linear advertising
• Media revenue growth
• Multi-system integration
• Media revenue maximization
• Content rights management
• Media ad revenue
• Media operational efficiency
• Content lifecycle
• Media data insights
• Managed services
• Media data aggregation
• Content management
• Media revenue management
• Media digital transformation
• Business intelligence
• Media industry technology
• Media content rights
• Subscription management
• Media & publishing
• B2B
• System integration
• Revenue operations
• Media ad sales
• Operational efficiency
• Revenue processing
• Innovation
• Media content management
• Services
• Operational tools
• Digital transformation
• Media revenue optimization
• Ad sales automation
• Media sales automation
• Ad revenue
• Analytics tools
• Media analytics
• Media solutions
• Media client solutions
• Cloud SaaS
• Data aggregation
• Content rights solutions
• Cross-platform ad sales
• Workflow optimization
• Predictive analytics
• Media industry solutions
• Media workflow optimization
• Revenue optimization
• Platform integration
• Media revenue analytics
• Industry technology
• Revenue growth
• AI-powered forecasting
• Media platform integration
• Client solutions
• Programmatic advertising
• Content lifecycle management
• Sales automation
• Media analytics tools
• Media workflow automation
• Media operational tools
• Converged media
• AI forecasting
• Media client base
• Data analytics
• Media revenue processing
• Consulting
• Media company SaaS
• Cross-platform sales
• Cloud-native SaaS
• Ad sales
• Order management system
• Data management
• Revenue automation
• Analytics and insights
• Streaming solutions
• First-party data
• Third-party data integration
• Cross-platform advertising
• Real-time analytics
• Performance measurement
• AI integration
• Yield optimization
• Customer insights
• Unified reporting
• Digital publishers
• Local advertising
• Retail media networks
• Multichannel campaigns
• Audience engagement
• Ad serving platforms
• Shoppable ads
• Dynamic ad placement
• Content delivery platforms
• Digital audio advertising
• Integrations and partnerships
• Advertising insights
• Compliance and privacy
• Advertising performance metrics
• Campaign optimization
• B2B media strategies
• Media ecosystem integration
• Conversion tracking
• Return on investment (ROI)
• Ad inventory management
• Interactive advertising
• Television advertising trends
• Marketing & advertising
• Aviation & aerospace
• Analytics
• Enterprise software
• Enterprises
• Computer software
• SaaS
• Advertising

Technologies Used

• AI
• Atlassian Confluence
• CrazyEgg
• Google Cloud Hosting
• Google Tag Manager
• Hubspot
• Jira
• Linkedin Marketing Solutions
• Microsoft Office 365
• Mobile Friendly
• Nginx
• Outlook
• React
• React Redux
• Route 53
• Salesforce
• The Trade Desk
• Typekit
• WP Engine
• WordPress.org
• YouTube

Affiliated Organizations & Regional Branches

• STAQ (Acquired By Operative)