OpenClassrooms

Overview

OpenClassrooms is a France-based online education platform specializing in vocational training. It offers fully online courses, learning paths, and degree programs in diverse fields such as IT, technology, data analysis, AI, web development, UX design, human resources, marketing, product management, entrepreneurship, and digital skills. Serving millions of users across over 80 countries, the platform’s courses are available in English and French.

Since its inception as a community site for programming tutorials in 1999, the company has transformed into a comprehensive edtech platform. It provides a mix of video resources, readings, real-life projects, and one-on-one mentoring. Courses are available on a freemium model, with premium learning experiences available. OpenClassrooms collaborates with leading universities and global organizations to support professional upskilling for individuals, remote workers, and enterprises.

Basic Information

Contact Details

• Phone: +33 1 80 88 80 30
• Website: openclassrooms.com
• LinkedIn: linkedin.com/school/openclassrooms

Key Focus Areas & Initiatives

• Vocational and professional training programs
• Online degree and certification pathways
• Mentorship-driven learning experiences
• Global access to digital skills training
• Corporate upskilling and remote workforce education
• Partnerships with academic and industry leaders
• Flexible, scalable education solutions
• Career transition and job readiness support

Technologies Used

• ADP
• AddThis
• Adobe Media Optimizer
• Amplitude
• Appcues
• Atlassian Cloud
• Bing Ads
• Cedexis Radar
• CloudFlare
• CloudFlare Hosting
• Cloudflare DNS
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Excel4Apps
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Figma
• Gmail
• Google AdWords Conversion
• Google Apps
• Google Dynamic Remarketing
• Google Sheets
• Google Tag Manager
• Google Workspace
• Hotjar
• Intercom
• Jira
• Linkedin Marketing Solutions
• Microsoft Office 365
• Mobile Friendly
• Multilingual
• NetSuite
• Netlify
• Notion
• Rackspace MailGun
• Ruby On Rails
• Ruxit
• Salesforce
• Segment.io
• SendInBlue
• Slack
• Tableau
• Twitter Advertising
• Vimeo
• WP Engine
• WordPress.org
• YouTube
• Zapier
• Zencoder
• Zendesk

Buyer Teams to Target

Product & Learning Experience

• Product Manager
• Curriculum Designer
• Instructional Designer
• Learning Experience Lead
• Head of Pedagogy
• Director of Educational Innovation

Engineering & Platform Development

• VP of Engineering
• Frontend Developer
• Backend Engineer
• DevOps Manager
• Software Architect
• QA Lead

Corporate Partnerships & Enterprise Sales

• Head of Partnerships
• Business Development Manager
• Enterprise Sales Director
• Account Executive
• Customer Success Manager
• Corporate Solutions Lead

Operations & Learning Support

• COO
• Student Support Manager
• Mentor Community Lead
• Content Operations Manager
• Compliance Manager
• Data Analytics Lead

What They Buy

• Learning management systems (LMS) and integrations
• Video hosting and streaming platforms
• Customer relationship management (CRM) solutions
• Recruitment and HR tech solutions
• Analytics and data visualization tools
• Cloud infrastructure and hosting services
• Collaboration and communication platforms

Signals to Watch

• 🚀 Launch of new degree programs or courses
• 🤝 Partnerships with universities or enterprises
• 📆 Increased hiring for engineering or data roles
• 🌎 Expansion to new geographic markets
• 🧑‍💻 Adoption of new learning technologies
• 🫂 Executive leadership or management changes