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NTUC FairPrice | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Company Directory for NTUC FairPrice

Team Bitscale

— 1 min read

NTUC FairPrice

Overview

Established in 1973 by Singapore's labour movement during a time of global economic uncertainty, NTUC FairPrice was created to moderate the cost of living and stabilize food prices, positioning itself as the "people's supermarket." In 2019, it became part of the FairPrice Group, which includes Kopitiam, NTUC Foodfare, and NTUC Link.

With 230 outlets across Singapore, NTUC FairPrice serves more than half a million shoppers daily through a diverse range of formats, including supermarkets, hypermarkets, and convenience stores. Its offerings span groceries, ready-to-eat meals, health and wellness products, and pharmacy services. The organization maintains a robust e-commerce platform and membership rewards program to enhance accessibility, affordability, and customer value for all Singaporeans.

Basic Information

Industryretail
Founded1973
Revenue3.5B
Headquarters1 Joo Koon Circle, FairPrice Hub, Singapore, Singapore, 629117
LanguagesEnglish
Parent OrganizationFairPrice Group
Alexa Ranking39072

Contact Details

Key Focus Areas & Initiatives

  • Food security initiatives in Singapore
  • Retail community engagement and community programs
  • Retail analytics and innovation technology
  • Cooperative supply chain management
  • Membership benefits and loyalty programmes
  • Retail e-commerce expansion
  • Affordable groceries and food affordability programs
  • Public service grocery retail and food supply chain resilience
  • Digital shopping platforms and mobile app experience
  • Community support and public welfare retail
  • Sustainability practices and local food sourcing
  • Weekly promotions, bulk buying, and price drop deals
  • Retail logistics and automation

Technologies Used

  • 33Across
  • AB Tasty
  • AI
  • Adobe Media Optimizer
  • Akamai
  • Akamai DNS
  • Amazon AWS
  • Amazon CloudFront
  • Amazon Elastic Load Balancer
  • Amazon SES
  • AppNexus
  • Atlassian Cloud
  • Bazaarvoice
  • Bootstrap Framework
  • Cedexis Radar
  • Circle
  • DoubleClick
  • DoubleClick Conversion
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Gmail
  • Google AdWords Conversion
  • Google Analytics
  • Google Apps
  • Google Dynamic Remarketing
  • Google Font API
  • Google Maps
  • Google Maps (Non Paid Users)
  • Google Play
  • Google Tag Manager
  • Linkedin Marketing Solutions
  • MailJet
  • Mobile Friendly
  • OpenX - Exchange
  • RTB House
  • Route 53
  • Rubicon Project
  • Ruby On Rails
  • Segment.io
  • SendInBlue
  • Shutterstock
  • Sprig
  • The Trade Desk
  • TripleLift
  • Vimeo
  • VueJS
  • WP Engine
  • WordPress.org
  • Yahoo Ad Manager Plus
  • Yahoo Analytics
  • YouTube
  • Zendesk
  • iGoDigital

Affiliated Organizations & Regional Branches

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