NielsenIQ | Company Profile
Company Directory for NielsenIQ
NielsenIQ
Overview
NielsenIQ (NIQ) is a global leader in consumer intelligence and market measurement, founded in 1923 and headquartered in Chicago, Illinois. The company specializes in marketing research, providing precise data on shopper behaviors, retail performance, and consumer trends across 109 markets. NIQ emphasizes omnichannel coverage, data science, and actionable insights, particularly for the Consumer Packaged Goods (CPG) sector.
NIQ offers a range of services, including market research and analytics, shopper behavior insights, and cloud-based technology platforms. These services help businesses understand consumer dynamics and make informed decisions in a rapidly changing market. With a commitment to quality, innovation, and sustainability, NIQ supports companies worldwide in navigating complex market challenges and driving growth.
Basic Information
| Industry | information services |
|---|---|
| Founded | 1923 |
| Revenue | 4.3B |
| Headquarters | 200 W Jackson Blvd, Chicago, Illinois 60606, United States |
| Alexa Ranking | 28592 |
Contact Details
- Phone: +1 312-583-5100
- Website: nielseniq.com
- LinkedIn: linkedin.com/company/nielseniq
Key Focus Areas & Initiatives
- Information technology
- Data mining
- Information services
- Databases
- Enterprise software
- Software
- Consumer spend tracking
- Market coverage data
- Data-driven decisions
- Consumer behavior insights
- Product content management
- Product imagery content
- Media optimization
- Consumer spend analytics tools
- Data analytics
- Consumer insights platform
- Competitive benchmarking
- Market share analysis software
- Market analysis
- Market share analysis
- D2C
- Consumer loyalty programs
- Services
- Consumer preferences analysis
- Retail
- Retail data
- Product content creation
- Market share tracking solutions
- Market performance
- Market intelligence platform
- Consumer trends
- Growth strategy tools
- Consumer spend tracking tools
- Product performance
- Market trends analysis
- Sales analytics platforms
- Brand strategy development
- Predictive analytics
- Sales performance
- B2B
- Health and wellness
- Consumer insights tools
- Consumer loyalty analytics
- Product content
- Global reach
- Sales performance analytics
- Customer segmentation
- Consumer panel data
- Brand performance analytics
- Growth strategies
- Consumer preferences
- Digital marketing
- Consulting
- Retail intelligence
- Omnichannel analytics
- Technology
- Digital marketing analytics
- Market performance measurement tools
- Market intelligence platforms
- Consumer insights
- Sales analytics tools
- Consumer behavior tracking
- Consumer insights software
- Market dynamics
- Consumer behavior tracking tools
- Market analysis tools
- Market dynamics analysis
- Analytics
- Market coverage
- Market intelligence
- Market performance analytics
- Retail analytics
- Advanced analytics
- Market share tracking tools
- Market research
- Retail measurement
- Customer insights
- Consumer panel
- Market share
- Consumer data
- Market analysis platforms
- Customer engagement
- Business intelligence
- Data science
- Predictive analytics platform
- E-commerce
- Market analysis software
- Omnichannel measurement
- Consumer loyalty
- Consumer behavior insights platform
- Consumer behavior
- Retail measurement tools
- Manufacturing
- Product imagery solutions
- Marketing and advertising
- Market share analysis tools
- Brand insights
- Market measurement
- Sales performance tracking
- Brand performance
- Digital commerce
- Market performance measurement
- Category management
- Business growth
- Consumer packaged goods
- Brand strategy
- Consumer spend analytics
- Market share tracking
- Retail analytics solutions
- Customer experience
- Management consulting services
- Digital commerce analytics
- Consumer loyalty tracking
- Digital marketing analytics tools
- Consumer spend insights
- Data management
- Retail data analytics
- Product imagery
- Market dynamics analysis tools
- Consumer spend
- Sales analytics
- Market trends
- Media
- E-commerce insights
- Retail performance
- Product innovation
- Omnichannel strategies
- Data technology
- Supply chain optimization
- Media effectiveness
- Personalization
- Competitive analysis
- FMCG trends
- Shopping behavior
- Data visualization
- Sustainability insights
- Retail sales measurement
- Financial services data
- Pet industry analysis
- Beauty market insights
- Beverage trends
- Packaging innovation
- Health and wellness insights
- AI technology
- Industry benchmarks
- Strategy optimization
- Subscription services
- Partnership network
- Consumer segmentation
- Global insights
- Advertising impact
- Channel performance
- Transaction data
- KPI tracking
- Social media analysis
- B2C
- Healthcare
- Finance
- Non-profit
- Distribution
- Consumer products & retail
- Transportation & logistics
- Energy & utilities
- Construction & real estate
- Enterprises
- Computer software
- Information technology & services
- Health, wellness & fitness
- Marketing & advertising
- Consumer internet
- Consumers
- Internet
- Mechanical or industrial engineering
- Health care
- Hospital & health care
- Financial services
- Nonprofit organization management
Technologies Used
- Adobe Media Optimizer
- Akamai
- AppNexus
- Atlassian Cloud
- Atlassian Confluence
- Baidu Ads
- Bootstrap Framework
- BugHerd
- Cedexis Radar
- DoubleClick
- DoubleClick Conversion
- Eventbrite
- Facebook Custom Audiences
- Facebook Login (Connect)
- Facebook Widget
- Google Analytics
- Google Dynamic Remarketing
- Google Font API
- Google Tag Manager
- HeapAnalytics
- Hubspot
- Intercom
- Jira
- Linkedin Marketing Solutions
- LiveRamp
- Mapbox
- Microsoft Dynamics 365 Marketing
- Microsoft Office 365
- Mobile Friendly
- MongoDB
- Multilingual
- New Relic
- Nginx
- ON24
- OneTrust
- Outlook
- Pardot
- Parse.ly
- React Redux
- Shutterstock
- SmartRecruiters
- Stripe
- Teads
- Twitter Advertising
- Typekit
- UltraDns
- Vimeo
- VueJS
- Wistia
- Woo Commerce
- WordPress.org
- Workday Recruit
- YouTube
- reCAPTCHA