National Research Group | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Company Directory for National Research Group
National Research Group
Overview
National Research Group (NRG) is a global insights and strategy firm headquartered in Los Angeles, with additional offices in London. Specializing in market research at the intersection of content, culture, entertainment, and technology, NRG was established as a major provider of market research for film studios. The company focuses on delivering strategic insights that drive growth and innovation across a range of platforms and devices.
NRG offers a comprehensive suite of qualitative and quantitative market research services tailored to the entertainment industry. These include focus groups, in-depth interviews, workshops, ad effectiveness studies, brand management, and customer satisfaction tracking. Their storytelling services feature visual reporting and interactive dashboards to help clients enhance audience growth and optimize content strategies. NRG works with innovative brands in entertainment and technology, providing data-driven solutions to help them reach new heights.
Basic Information
| Industry | market research |
|---|---|
| Founded | 1978 |
| Revenue | $94M |
| Headquarters | 5780 West Jefferson Boulevard, Los Angeles, California 90016, United States |
| Languages | English |
| Alexa Ranking | 530781 |
Contact Details
- Website: nrgmr.com
- LinkedIn: linkedin.com/company/national-research-group-a-stagwell-company
Key Focus Areas & Initiatives
- Data analysis
- Technology
- Entertainment market segmentation
- Consumer attitude research
- Content development insights
- Media consumption behaviors
- Product development
- Research methodologies
- Market research
- Entertainment industry analytics
- Content performance
- Film and content marketing research
- Media industry growth strategies
- Data science
- Consumer behavior analysis
- Brand strategy
- Entertainment content analytics
- Market strategy
- Global reach
- Content culture
- Media audience profiling
- Content creators
- Insights technology
- Media platform analysis
- B2B
- Content strategy workshops
- Entertainment content innovation
- Consumer behavior
- Content engagement
- Global insights
- Media research
- Content performance metrics
- Digital marketing
- Media engagement metrics
- Media strategy
- Quantitative research
- Content optimization
- Research services
- Audience analysis
- Advanced research tools
- Consumer insights
- Release planning
- Entertainment
- Data collection
- Audience preference mapping
- Data-driven decisions
- Wellness
- Release strategy
- Media content trends
- Business intelligence
- Entertainment clients
- Market analysis
- Audience segmentation
- Audience behavior insights
- Media content innovation
- Content consumption
- Content measurement
- Media trend forecasting
- Technology convergence
- Entertainment marketing
- Strategic insights
- Media industry consulting
- Media industry
- Content release optimization
- Media analytics
- Film studios
- Media trends
- Insights platform
- Audience insights
- Qualitative research
- Technology tools
- Content development
- Content success measurement
- Content lifecycle analysis
- Content co-creation workshops
- Innovation
- Content insights
- Customer experience
- Media consumption data
- Media research technology
- Media research tools
- Consumer preferences
- Media consumption
- Entertainment marketing strategies
- Media consumption patterns
- Market intelligence
- Entertainment insights
- Services
- Digital transformation
- Entertainment sector
- Audience engagement strategies
- Marketing research and public opinion polling
- Content strategy
- Media & content
- Content, culture, and technology convergence
- Consulting
- Content marketing insights
- Content trends
- Entertainment industry
- Surveys
- Focus groups
- Market trends
- Opinion polls
- Competitive analysis
- Data visualization
- Reporting tools
- Strategic consulting
- Industry research
- Product testing
- User experience research
- Advertising effectiveness
- Trend forecasting
- Ethnographic studies
- Market segmentation
- Price sensitivity testing
- Customer journey mapping
- Social media analysis
- Subscription services
- Mobile research
- Innovation strategies
- Client engagement
- Access to panels
- Online surveys
- Remote research
- Big data analytics
- Field research
- Statistical modeling
- Consulting services
- Performance measurement
- Retail analysis
- Brand positioning
- Data analytics
- Marketing & advertising
- Analytics
- Information technology & services
- Management consulting
- Enterprise software
- Enterprises
- Computer software
Technologies Used
- AI
- AWS SDK for JavaScript
- Atlassian Cloud
- Excel4Apps
- Gmail
- Google AlloyDB for PostgreSQL
- Google Apps
- Google Cloud BigQuery
- Google Docs
- Google Frontend (Webserver)
- Google Tag Manager
- Hubspot
- IBM SPSS Modeler
- Linkedin Marketing Solutions
- Microsoft PowerPoint
- Mint
- Mobile Friendly
- Outlook
- Python
- Q
- Quantum Metric
- React
- Route 53
- Slack
- Snowflake
- Spring
- SysTools VBA Password Recovery
- Visual Studio
- dbt
