MGA Entertainment | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Company Directory for MGA Entertainment
MGA Entertainment
Overview
MGA Entertainment (MGAE) is a leading manufacturer of children's toys and entertainment products, founded in 1979 and based in Chatsworth, California. The company has grown to become one of the largest toy companies globally, known for its innovative proprietary and licensed products. MGA's diverse offerings include toys, dolls, games, apparel, consumer electronics, home décor, stationery, and entertainment content.
MGA has a rich history marked by significant milestones, such as the launch of the Bratz fashion dolls in 2001, which transformed the industry, and the introduction of L.O.L. Surprise! in 2016, a collectible doll line that became a global sensation. The company also acquired Little Tikes in 2006 and has expanded into animation with MGA Studios. MGA focuses on creating engaging products that emphasize unboxing joy, diversity, and DIY activities, appealing to both children and the "kidult" market.
Basic Information
| Industry | consumer goods |
|---|---|
| Founded | 1979 |
| Revenue | 4.5B |
| Headquarters | 9220 Winnetka Ave., Chatsworth, CA 91311, United States |
| Languages | English |
Contact Details
- Phone: +1 800-222-4685
- Website: mgae.com
- LinkedIn: linkedin.com/company/mga-entertainment
Key Focus Areas & Initiatives
- Market growth
- Toy manufacturing
- Toy packaging patents
- International operations
- Brand portfolio
- Toy brand licensing
- Animation
- Consumer electronics
- Toy industry innovation
- Animation content
- Toy licensing
- Digital content
- D2C
- Little Tikes
- Kidult market
- Toy design patents
- Collectible toys
- Brand recognition
- Entertainment licensing
- Children's toys
- Blind box toys
- Collectible lifestyle products
- Bratz
- Toys and games
- Toys
- Toy marketing
- Online shopping
- Social media marketing
- Animation content for toys
- Toy patents
- Media content creation
- Collectibles
- Product innovation
- Toy industry leader
- Lifestyle collectibles
- Rainbow high
- Unboxing trend
- Animation and toy synergy
- Toy innovation
- Toy brands
- Doll, toy, and game manufacturing
- Media licensing
- Dolls
- Retail
- Digital marketing
- Collectible toy packaging
- Lifestyle products
- Retail partnerships
- Product development
- Retail sales
- Miniature collectibles
- L.O.L. Surprise!
- International expansion
- Collectible miniature food
- Brand licensing
- Cross-media storytelling
- Media production
- Product design
- Entertainment
- B2C
- E-commerce
- Brand engagement
- Mini food collectibles
- Toy packaging
- Animation studio
- Unboxing experience
- Collectible toy lines
- Market share
- Collectible food miniatures
- Retail distribution
- Global toy market
- Product portfolio
- Toy unboxing trend
- Toy brand storytelling
- Market expansion
- Entertainment products
- Consumer goods
- Media content
- Digital media for toys
- Social media
- Collectible miniature lifestyle
- Global distribution
- Toy industry
- Manufacturing
- Distribution
- Consumer products & retail
- Consumers
- Hardware
- Consumer internet
- Internet
- Information technology & services
- Marketing & advertising
- Mechanical or industrial engineering
Technologies Used
- 24-7 Media
- AI
- Airtable
- Atlassian Cloud
- BambooHR
- Cint
- Cloudflare DNS
- DNS Made Easy
- Dynamics 365 Business Central
- GetSocial
- GoDaddy Hosting
- Gorgias
- MailChimp SPF
- Microsoft Excel
- Microsoft Office
- Microsoft Office 365
- Microsoft PowerPoint
- OneTrust Tech Risk & Compliance
- Outlook
- Remote
- SAP
- Sendgrid
- Shopify Plus
- Slack
- UPS
- Visio
- VueJS
- WP Engine
- Webflow
- YouTube
