Merkle | Cardinal Path | Company Profile
Company Directory for Merkle | Cardinal Path
Merkle | Cardinal Path
Overview
Merkle | Cardinal Path is a digital analytics and marketing consultancy based in Vancouver, Canada, with additional locations in Tempe, Arizona, and Chicago, Illinois. Founded in 2011, the company generates around $19 million in annual revenue. As part of Merkle, following its acquisition by Dentsu Aegis Network, it focuses on helping brands achieve digital transformation through data-driven insights.
The company specializes in a wide range of services, including digital analytics consulting, web analytics, and data science. Key offerings encompass advanced analytics, reporting, optimization programs, and tag management solutions. It is recognized for its expertise in platforms like Adobe Analytics and Google Analytics, providing strategic advisory services to enhance clients' marketing technology capabilities. The firm positions itself as a trusted partner, delivering measurable business outcomes through tailored analytics solutions.
Basic Information
| Industry | marketing & advertising |
|---|---|
| Founded | 2011 |
| Revenue | $20M |
| Headquarters | 1075 West Georgia St, Suite 1580, Vancouver, BC V6E 3C9, Canada |
| Languages | English |
| Parent Organization | Merkle (via Dentsu Aegis Network) |
Contact Details
- Phone: +1 480-285-1622
- Website: cardinalpath.com
- LinkedIn: linkedin.com/company/cardinal-path
Key Focus Areas & Initiatives
- Web analytics
- Digital intelligence
- Benchmarking
- Competitive intelligence
- Search engine marketing
- Optimization
- Training
- Advertising services
- B2B marketing
- Advanced segmentation
- Data infrastructure
- Digital transformation
- Digital experience analytics
- Customer lifetime value modeling
- Data silos reduction
- Analytics
- Performance measurement
- Machine learning
- Cross-channel measurement
- Real-time data processing
- Personalized content activation
- Data strategy
- Advanced attribution modeling
- E-commerce
- D2C marketing
- Digital marketing insights
- Data-driven marketing
- Data quality assurance
- Marketing technology
- Data engineering
- Customer experience management
- Big data
- Data-driven personalization
- Performance analytics
- Cross-platform data harmonization
- Real-time analytics
- Advertising & marketing
- Cloud solutions
- A/B testing
- Data activation
- Analytics deployment
- Data visualization tools
- User behavior analysis
- Data science
- Digital analytics strategy
- Real-time customer insights
- Data governance compliance
- Customer data activation
- Multi-touch attribution
- Predictive modeling
- Conversion optimization
- Measurement planning
- Digital experience platform
- Analytics implementation
- Privacy compliance
- Marketing analytics
- Customer journey mapping
- Digital experience optimization
- Marketing automation
- Customer insights
- Data reporting
- Personalization
- Consulting
- Data-driven decision making
- Data integration
- Predictive analytics
- User experience analysis
- Digital maturity assessment
Technologies Used
- .GIS
- .NET
- AMP
- AT&T
- AWS SDK for JavaScript
- Adform
- Adobe
- Adobe After Effects
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Platform
- Adobe Firefly
- Adobe Photoshop
- Adobe Premiere Pro
- Amazon Web Services (AWS)
- Apache JMeter
- Apex
- Apollo
- Apple Business Manager
- Azure OpenAI Service
- Bing
- Bombora
- Braze
- Browserstack
- CSC Corporate Domains
- CSS
- Cogent
- Confluence
- Connect
- Contentful
- Copado
- Copilot
- Cucumber
- DDS-CAD
- Deltek Maconomy
- Deluxe Payroll and HR Solutions
- Dv360
- Dynamics 365 Business Central
- Express
- Figma
- Flow
- Freshdesk
- Front Desk Scheduling
- Gearset
- Gem
- Git
- GitHub
- Gmail
- Google AdWords Conversion
- Google Ads
- Google Analytics
- Google Apps
- Google Cloud BigQuery
- Google Cloud Platform
- Google Data Studio
- Google Marketing Platform
- Google Tag Manager
- GraphQL
- HTML Pro
- Hadoop HDFS
- Hive
- Hubspot
- IBM SPSS Modeler
- Informatica Test Data Management
- Instart Logic
- Integral Ad Science
- Javascript
- Jenkins
- Jest
- Jira
- Kantar Marketplace
- Leadfeeder
- Linkedin Marketing Solutions
- Liquid
- LiveRamp
- LogIC
- Looker
- LucidChart
- Lumar (formerly Deepcrawl)
- Magnite, for Sellers
- Meta Ads
- Meta Ads Manager
- Metabase
- Micro
- Microsoft Azure Monitor
- Microsoft Dynamics 365
- Microsoft Excel
- Microsoft Fabric
- Microsoft Office 365
- Microsoft PowerPoint
- Microsoft SQL Server Reporting Services
- Midjourney
- Mimecast
- Mode
- Nestjs
- NetSuite
- Netlify
- Next.js
- Omniture (Adobe)
- OneTrust
- OpenAPI
- Optimizely
- Oracle Commerce Cloud
- Oracle Data Cloud
- Oracle Visual Builder Cloud Service
- Oracle XML DB
- Outlook
- PEO
- Pardot
- PowerBI Tiles
- Prisma
- Python
- R
- REST
- ROOM
- React
- Red Hat JBoss Enterprise SOA Platform
- Redshift
- Route
- SAP
- SAP Analytics Cloud
- SAP SuccessFactors Onboarding
- SES
- SQL
- Salesforce
- Salesforce CPQ
- Salesforce CRM Analytics
- Salesforce Einstein AI
- Salesforce Flow
- Salesforce Lightning Web Components
- Salesforce Marketing Cloud
- Salesforce Revenue Cloud
- Salesforce Sales Cloud
- Salesforce Shield
- Salesforce VisualForce
- Sanity
- Selenium WebDriver
- ServiceNow
- SharePoint
- Shopify Plus
- ShortStack
- SiteCore
- Slack
- Smartsheet
- Snapchat
- Snowflake
- Sprinklr
- Strato
- Swile
- Sysomos
- Tableau
- Tealium
- Testng
- The Trade Desk
- TikTok
- TikTok Ads
- Tito
- Tor
- Twitter Advertising
- TypeScript
- Vercel
- Visio
- Visual Studio Code
- VueJS
- WP Engine
- Workday
- Workfront
- X
- XPath
- YouTube
- ZoomInfo
- Zopim
- commercetools
- webpack