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MediaAlpha | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Company Directory for MediaAlpha

Team Bitscale

— 1 min read

MediaAlpha

Overview

MediaAlpha is a marketing technology company based in Los Angeles, California, founded in 2011. The company operates proprietary exchange platforms that facilitate real-time, transparent transactions between advertisers and publishers in performance-based digital media. MediaAlpha focuses on programmatic advertising technology, enabling data-driven connections that optimize customer acquisition and enhance return on investment through features like real-time bidding and audience segmentation.

The platform supports transparent marketplaces for multiple industries including insurance, travel, education, personal finance, home services, financial services, and e-commerce. MediaAlpha emphasizes transparency and deep consumer insights, allowing partners to target effectively and invest efficiently. With a presence across North America and Asia, the organization fosters a culture of curiosity and accountability to drive innovation and long-term success for partners.

Basic Information

Industry Marketing & advertising
Founded 2011
Revenue 1.1B
Headquarters 700 South Flower Street, Suite 640, Los Angeles, CA 90017, United States
Languages English
Parent Organization White Mountains Capital
Alexa Ranking 31,772

Contact Details

Key Focus Areas & Initiatives

  • Supply side platform
  • Artificial intelligence
  • Native search
  • Native advertising
  • Data science
  • Yield optimization
  • Demand management
  • Meta search
  • Transparency in media exchanges
  • Vertical search
  • Call tracking
  • Comparison search
  • Insure tech
  • Demand side platform
  • Advertising exchange
  • Programmatic advertising
  • Vertical search media
  • Customer acquisition
  • Media automation
  • Realtime exchange
  • Predictive analytics
  • Realtime bidding
  • Publisher platform
  • Insurance sector solutions
  • Demand platform
  • Lead generation
  • Real estate advertising
  • B2B services
  • Health insurance marketing
  • Customer engagement
  • Life insurance solutions
  • Information technology & services
  • Enterprise software
  • Sales innovation

Technologies Used

  • AI
  • ActiveProspect
  • Adobe Marketing Cloud
  • Amazon CloudFront
  • Amazon EC2
  • Amazon S3
  • Amazon Web Services (AWS)
  • Apache
  • Atlassian Cloud
  • Azure Linux Virtual Machines
  • BugHerd
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Flywheel
  • Gmail
  • Google Analytics
  • Google Apps
  • Google Tag Manager
  • Gravity Forms
  • Greenhouse.io
  • Hubspot
  • Incapsula
  • IoT
  • MediaAlpha
  • Microsoft Excel
  • Microsoft Exchange Server 2003
  • Microsoft Office 365
  • Mobile Friendly
  • Perl
  • Phoenix
  • Remote
  • Route 53
  • Sage Intacct
  • Salesforce
  • Shutterstock
  • Slack
  • WordPress.org
  • reCAPTCHA

Affiliated Organizations & Regional Branches

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