McCann | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Company Directory for McCann

McCann

Overview

McCann is a global advertising agency network and part of McCann Worldgroup, a leading marketing services company. With roots tracing back to 1902 and its modern form established in 1912, the agency has a rich history of building brands by uncovering human truths and crafting strategic narratives, guided by the principle of "Truth Well Told."

The company provides comprehensive services including brand building, creative strategy, intelligence and research, integrated marketing communications, public relations, and market research. Operating in over 120 countries, McCann serves diverse industries such as consumer goods, healthcare, automotive, and technology, while fostering collaboration across specialized practice areas from its headquarters in New York, United States.

Basic Information

IndustryMarketing & Advertising
Founded1912
Revenue2.8B
Headquarters622 3rd Avenue, New York, NY 10017, United States
LanguagesEnglish
Alexa Ranking693461

Contact Details

Key Focus Areas & Initiatives

  • Brand building and creative strategy
  • Integrated marketing communications
  • Relationship and healthcare marketing
  • Market research and intelligence
  • Digital marketing and CRM
  • Public relations
  • Event marketing and global campaigns

Technologies Used

  • Adobe Premiere Pro
  • Backbone JS Library
  • Cloudflare DNS
  • Dropbox
  • Facebook
  • Google Tag Manager
  • Instagram
  • Mobile Friendly
  • OneTrust
  • React
  • Salesforce
  • Slack
  • TikTok
  • Vimeo
  • YouTube

Buyer Teams to Target

Brand & Creative Strategy

  • Chief Creative Officer
  • Executive Creative Director
  • Brand Strategist
  • Creative Producer
  • Head of Art Direction
  • Copywriter

Marketing & Communications

  • Chief Marketing Officer
  • VP of Integrated Marketing
  • Head of Public Relations
  • Communications Director
  • Digital Marketing Manager
  • CRM Specialist

Data & Insights

  • Head of Research
  • Market Intelligence Manager
  • Director of Analytics
  • Consumer Insights Specialist
  • Data Scientist
  • Strategy Analyst

Technology & Operations

  • Chief Technology Officer
  • IT Director
  • Digital Project Manager
  • Operations Manager
  • Head of Media Planning
  • Platform Integration Specialist

What They Buy

  • Enterprise marketing automation platforms
  • Creative and design software
  • Market research and analytics tools
  • Customer relationship management (CRM) systems
  • Digital media buying solutions
  • Collaboration and communication software
  • Cloud hosting and IT infrastructure services

Signals to Watch

  • 📆 New client acquisitions and project launches
  • 🧑‍💼 Leadership changes in creative or marketing roles
  • 🌍 Expansion into new geographic markets
  • 🔎 Increased investment in analytics or technology platforms
  • 🤝 Strategic partnerships or collaborations announced
  • 💰 Large-scale hiring for digital marketing and media planning

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