Magnite

Overview

Magnite, Inc. is the largest independent sell-side advertising platform, specializing in technology solutions for the automated buying and selling of digital ad inventory. It operates a neutral marketplace that connects publishers with advertisers and demand-side platforms, processing trillions of ad requests each month. Magnite focuses on maximizing revenue and ensuring transparency in the advertising ecosystem.

The company reaches 157 million unique households, handling 2.3 billion daily impressions in the U.S. alone. Its offerings include core platforms such as Connected TV (CTV) and Digital Video Plus (DV+), providing tools for publishers to monetize their inventory and for buyers to access global programmatic inventory. Key products include a Supply Side Platform (SSP), Demand Manager, and Streaming Ad Insertion (SAI). With a global presence and a commitment to privacy-first solutions, Magnite emphasizes efficient and transparent transactions in the advertising space.

Basic Information

Contact Details

• Phone: +1 310-207-0272
• Website: magnite.com
• LinkedIn: linkedin.com/company/magnite

Key Focus Areas & Initiatives

• Automated buying and selling of digital ad inventory
• Neutral marketplace for publishers and advertisers
• Connected TV (CTV) and Digital Video Plus (DV+) platforms
• Supply Side Platform (SSP)
• Demand Manager
• Streaming Ad Insertion (SAI)
• Privacy-first solutions
• Marketplace transparency
• Maximizing ad revenue
• Programmatic advertising
• Global ad reach
• Sustainability
• Brand safety and privacy compliance
• Media owner partnerships and solutions

Technologies Used

• Backbone JS Library
• DemandBase
• Drupal
• Gmail
• Google Apps
• Mailchimp Mandrill
• Marketo
• Pardot
• Remote
• Sendgrid
• VueJS
• WP Engine

Affiliated Organizations & Regional Branches

• Shiny Ads
• Chango
• Nth Party, Ltd. (now part of Magnite)
• SpringServe, LLC
• RTK.io