Madison Metropolitan School District

Overview

The district is a major provider of public education in Madison, Wisconsin and serves a large area including Madison, Fitchburg, and Shorewood Hills, covering approximately 65 to 74 square miles. It is recognized as the second largest school district in Wisconsin and educates over 25,000 students across more than fifty schools.

Educational offerings span from early childhood through high school, with 32 elementary schools, 12 middle schools, 4 comprehensive high schools, as well as various alternative and early college programs. The district places a strong emphasis on academic excellence, student well-being, and community involvement. It strives to create supportive environments aimed at preparing students for college and careers, and is governed by a seven-member Board of Education.

Basic Information

Contact Details

• Phone: +1 608-663-1879
• Website: madison.k12.wi.us
• LinkedIn: linkedin.com/company/mmsd

Key Focus Areas & Initiatives

• K-12 academic excellence and achievement
• Equity and inclusion in education
• Student and staff wellness programs
• Diverse and multilingual learning opportunities
• Community partnerships and engagement
• Mental health and student support services
• Digital and virtual learning innovation
• Early childhood and special education
• Teacher development and training
• Parent involvement and family engagement

Technologies Used

• .GIS
• AT Internet
• Air
• Aja Video Systems
• Azure Stream Analytics
• CONTROL
• CloudFlare Hosting
• Constant Contact
• Eaglestats
• Front
• Gem
• Gmail
• Google Analytics
• Google Analytics Ecommerce Tracking
• Google Apps
• Google Tag Manager
• Google Workspace
• Harmony Email & Collaboration
• Incident IQ
• Infinite Campus
• Infor EAM
• Kronos
• Microsoft Office
• Mobile Friendly
• Nevron Vision for SSRS
• Ning
• Olo
• OneTrust Tech Risk & Compliance
• Open AdStream
• Postpresso
• Quip
• Rally
• Remote
• SES
• SMART Board
• SQL
• SS&C
• Sage
• Snow
• Tor
• WordPress.org
• YouTube

Buyer Teams to Target

Education Leadership & Administration

• Superintendent
• Assistant Superintendent
• Director of Curriculum & Instruction
• School Principal
• Director of Assessment & Accountability
• Chief Equity Officer

Information Technology & Digital Learning

• Chief Information Officer
• Director of Technology
• IT Manager
• Network Administrator
• EdTech Coordinator
• Instructional Technology Specialist

Student Services & Wellness

• Director of Student Services
• Coordinator of Mental Health Services
• School Counselor
• School Nurse Coordinator
• Director of Special Education
• Coordinator of Multilingual Programs

Facilities & Operations

• Director of Operations
• Facilities Manager
• Business Services Manager
• Maintenance Supervisor
• Transportation Coordinator
• Health & Safety Officer

What They Buy

• Learning management systems
• Classroom technology & SMART Boards
• Student assessment & analytics tools
• Cybersecurity and IT infrastructure
• Staff development and training solutions
• Curriculum materials & digital content
• Mental health & wellness services

Signals to Watch

• 📆 New job postings for school leadership or IT roles
• 🚀 Launch of digital learning or technology initiatives
• 🗺️ Announcements of school expansions or new facilities
• 🧑‍💻 Adoption of new education technology platforms
• 🫂 Leadership changes in administration or board
• 📊 Grant awards or new funding for academic programs