KrisShop

Overview

KrisShop is the flagship omni-channel retailer of Singapore Airlines, established in 1974 as an inflight duty-free shop. It has evolved to offer a global shopping platform for both travelers and non-travelers, providing a broad selection of lifestyle and luxury products including cosmetics, electronics, health supplements, and exclusive co-branded items. Customers can purchase from KrisShop.com for home delivery or pre-order items to collect onboard Singapore Airlines and Scoot flights.

The company features unique concept stores such as "With Love, SG," highlighting more than 140 Singapore brands, and "KrisShop Cares," which supports community initiatives. By focusing on a seamless and personalized shopping experience, KrisShop serves a global clientele while strengthening partnerships to expand access to premium and local products.

Basic Information

Contact Details

• Phone: +65 3129 3931
• Website: krisshop.com
• LinkedIn: linkedin.com/company/krisshop

Key Focus Areas & Initiatives

• Omni-channel retail experience
• Inflight and home delivery shopping
• Exclusive collaborations and co-branded products
• Loyalty program integration with KrisFlyer Miles
• Personalized shopping and digital marketing
• Support for local Singapore brands
• Global shipping and duty-free offerings
• Community engagement through KrisShop Cares
• Innovative pre-order and inflight delivery solutions

Technologies Used

• AI
• AWS Trusted Advisor
• AdRoll
• Adobe CQ
• Adobe Marketing Cloud
• Adobe Media Optimizer
• Akamai
• Akamai DNS
• Bluekai
• Docker
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Cloud Hosting
• Google Dynamic Remarketing
• Google Maps
• Google Maps (Non Paid Users)
• Google Places
• Google Tag Manager
• Jenkins
• Magento
• Magento 2 Enterprise
• Microsoft Azure Monitor
• Microsoft Office 365
• Mirakl
• Mobile Friendly
• New Relic
• Omniture (Adobe)
• Outlook
• React
• Remote
• Scene7
• Slack
• Taboola
• Turn
• Yahoo Ad Manager Plus
• Yahoo Analytics
• Yieldify
• YouTube
• Zendesk

Buyer Teams to Target

E-commerce & Digital Product Management

• Head of E-commerce
• Product Manager, Digital Platforms
• E-commerce Operations Lead
• UX/UI Designer
• Product Owner
• Business Analyst

Marketing & Customer Engagement

• Chief Marketing Officer
• Digital Marketing Manager
• Loyalty Program Manager
• CRM Lead
• Social Media Strategist
• Partnerships Manager

Operations & Logistics

• Head of Operations
• Supply Chain Manager
• Logistics Coordinator
• Fulfillment Manager
• Inventory Planner
• Procurement Specialist

Information Technology & Data

• IT Director
• Solutions Architect
• DevOps Engineer
• Data Analyst
• eCommerce Systems Administrator
• Cybersecurity Lead

What They Buy

• E-commerce software platforms & integrations
• Digital marketing automation tools
• Cloud infrastructure & hosting services
• Order fulfillment & logistics solutions
• Customer analytics & CRM systems
• Payment gateway & fraud prevention services
• Loyalty and rewards management solutions

Signals to Watch

• 🚀 Launch of new inflight or e-commerce platforms
• 🫂 Changes in e-commerce, marketing, or operations leadership
• 💡 Announcements about new loyalty or partnership programs
• 🧑‍💻 Adoption of new marketing or analytics technologies
• 📆 Increased hiring for digital, tech, or logistics roles
• 🌏 Expansion into new markets or delivery regions