King Arthur Baking Company | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Company Directory for King Arthur Baking Company
King Arthur Baking Company
Overview
Founded in 1790, this company is America's oldest flour business and a pioneer in the baking industry. Originally named Henry Wood & Company, it has evolved its brand to reflect a broader mission beyond flour production. Based in Norwich, Vermont, the business is 100% employee-owned, having completed its transition to this model between 1996 and 2004.
Its product range includes various flours, premium baking ingredients, tools, cookbooks, and ready-to-eat baked goods. The company offers educational resources through a baking school and supports a customer service hotline for baking advice. As a Certified B Corporation, it is dedicated to social and environmental responsibility, focusing on food justice, sustainability, community engagement, and promoting diversity, equity, and inclusion within the baking community.
Basic Information
| Industry | food & beverages |
|---|---|
| Founded | 1790 |
| Revenue | 200M |
| Headquarters | 135 U.S. 5, Norwich, Vermont 05055, United States |
| Alexa Ranking | 13225 |
Contact Details
- Phone: +1 800-652-3334
- Website: kingarthurbaking.com
- LinkedIn: linkedin.com/company/kingarthurbakingcompany
Key Focus Areas & Initiatives
- Premium baking ingredients and flours
- Baking education and resources for all levels
- Sustainability and responsible sourcing
- Community engagement and support programs
- Diversity, equity, and inclusion advocacy
- Organic, non-GMO, and specialty product offerings
- Employee ownership and corporate responsibility
Technologies Used
- AI
- Adobe Media Optimizer
- BigCommerce
- Bing Ads
- Braintree
- Cedexis Radar
- Criteo
- DNS Made Easy
- DoubleClick
- DoubleClick Conversion
- DoubleClick Floodlight
- DynamicYield
- Facebook Custom Audiences
- Facebook Login (Connect)
- Facebook Widget
- Fastly CDN
- Google Analytics
- Google Dynamic Remarketing
- Google Identity Services APIs
- Google Play
- Google Tag Manager
- Helpscout
- Listrak
- Mobile Friendly
- New Relic
- Nginx
- Outlook
- Paypal
- Remote
- SAP
- Slack
- SynXis (Sabre Hospitality)
- The Trade Desk
- Typekit
- Varnish
- Vimeo
- Yotpo
- YouTube
- reCAPTCHA
Buyer Teams to Target
Operations & Supply Chain
- Director of Operations
- Supply Chain Manager
- Procurement Lead
- Distribution Manager
- Production Planner
- Logistics Coordinator
Marketing & Brand
- VP of Marketing
- Brand Manager
- Digital Marketing Director
- Community Engagement Lead
- Product Marketing Manager
- Content Strategist
eCommerce & Digital Experience
- Head of eCommerce
- Digital Product Manager
- Customer Experience Manager
- UX/UI Designer
- Web Analytics Lead
- Growth Marketing Manager
Product Innovation & R&D
- Director of Product Development
- Senior Food Scientist
- Head of Innovation
- Product Quality Manager
- Technical Baker
- Ingredient Sourcing Specialist
What They Buy
- Baking equipment & industrial ovens
- Ingredient sourcing platforms & suppliers
- E-commerce platforms & digital marketing tools
- Logistics and supply chain management software
- Customer support & community engagement solutions
- Packaging and sustainable materials
- Analytics & business intelligence services
Signals to Watch
- 📆 New hiring in operations, product innovation, or digital teams
- 🚀 Launch of new product lines or baking innovations
- 💡 Initiatives for enhanced sustainability or sourcing
- 🤝 Announcements of new retail or supplier partnerships
- 📣 Expansion of online educational resources or customer programs
- 🧑💻 Adoption of new e-commerce or analytics technologies
