K12

Overview

K12 is a pioneer in online K-12 education, delivering personalized and flexible learning solutions since 2000. It has served over 3 million students, offering tuition-free public online schools, tuition-based private school options, full-time virtual school programs, and comprehensive career and college preparation courses. Students from kindergarten through 12th grade benefit from a dynamic learning platform designed to meet diverse educational needs.

The platform features accredited programs aligned with state standards, integrating live virtual classes and engaging both online and offline activities. K12 provides supplemental courses, summer school, live tutoring, and custom solutions for school districts. Supported by certified teachers and robust teacher training, its programs foster individualized learning and a supportive, effective environment for every student.

Basic Information

Contact Details

• Phone: +1 866-968-7512
• Website: k12.com
• LinkedIn: linkedin.com/company/k12

Key Focus Areas & Initiatives

• Online K-12 curriculum delivery
• Virtual public and private school programs
• Career and college prep courses
• Supplemental summer school offerings
• Live virtual classes and tutoring
• Special education and student support services
• Custom blended learning solutions for districts
• Teacher training and certification initiatives

Technologies Used

• Atlassian Confluence
• Backbone JS Library
• Drupal
• Jira
• Marketo
• Microsoft Office 365
• MongoDB
• Outlook
• React Redux
• Route 53
• Salesforce
• Salesforce Service Cloud
• Vidyard
• WP Engine
• Workday

Buyer Teams to Target

Education & Curriculum Leadership

• Director of K-12 Programs
• Curriculum Development Manager
• Principal
• Learning Solutions Specialist
• Instructional Designer
• Director of Student Services

Technology & Platform Management

• Chief Information Officer
• IT Director
• Product Manager, EdTech
• Lead Software Engineer
• Systems Administrator
• Database Manager

Marketing & Student Recruitment

• VP of Marketing
• Enrollment Manager
• Digital Marketing Specialist
• Community Outreach Coordinator
• Student Recruitment Lead
• Content Marketing Manager

Operations & Administration

• Operations Manager
• Director of Admissions
• Business Development Executive
• Administrative Director
• Compliance Specialist
• Project Coordinator

What They Buy

• Learning management systems & platforms
• Curriculum development tools
• Online assessment solutions
• Virtual classroom and conferencing technology
• Educational content and supplemental materials
• Student progress analytics software
• IT infrastructure and security services

Signals to Watch

• 📆 New job postings for curriculum or IT leadership roles
• 🗺️ Expansion into new states or international markets
• 🚀 Launch of new online course offerings
• 💸 Major investments in educational technology
• 🧑‍💻 Adoption of new learning management systems
• 🫂 Changes in executive or school leadership