Independent

Overview

The Independent is a British online newspaper that began as a printed broadsheet in 1986. It transitioned to a tabloid format in 2003 and became fully digital in 2016. Founded by former Daily Telegraph journalists, it aims to deliver objective and high-quality journalism without political biases. Over the years, it has undergone several ownership changes and has won awards for its innovative approach to news.

As a digital publisher, it provides comprehensive online news coverage, including UK and international stories, investigative journalism, opinion pieces, and features. It offers subscriptions and premium content, such as Independent Premium, along with long reads and historical archives. The publication is known for its commitment to quality journalism and innovations such as the first British Saturday newspaper magazine and a children's edition.

Basic Information

Contact Details

• Website: the-independent.com
• LinkedIn: linkedin.com/company/region-vii-area-agency-on-aging

Key Focus Areas & Initiatives

• Fact-based reporting and investigative journalism
• International and local news coverage
• Opinion columns and editorial pieces
• Media innovation and journalism technology
• News literacy and transparency initiatives
• Subscription and premium content offerings
• Multimedia journalism and digital storytelling
• Culture, science, and environment reporting

Technologies Used

• 33Across
• AB Tasty
• Adform
• Adobe Marketing Cloud
• Adobe Media Optimizer
• Affiliate Window
• Amadesa
• Amazon Associates
• Amazon SES
• AppNexus
• BigCommerce
• Bluekai
• Brightcove
• Captify
• Cedexis Radar
• Chartbeat
• Cloudflare DNS
• Commission Junction
• Conversant (ValueClick)
• Criteo
• DoubleClick
• DoubleClick Conversion
• DoubleVerify
• E-planning
• Facebook Login (Connect)
• Facebook Widget
• Fastly CDN
• Flashtalking
• FullStory
• Gmail
• Google AdSense
• Google Analytics
• Google Apps
• Google Font API
• Google Play
• Google Tag Manager
• Gumgum
• Hotjar
• IBM Websphere
• Integral Ad Science
• JW Player
• Linkshare
• LiveRamp
• Lotame
• Mailchimp Mandrill
• Marchex
• Media.net
• Microsoft Office 365
• Moat
• Mobile Friendly
• Nielsen Display Ads (Formerly eXelate)
• OneTrust
• Open AdStream (Appnexus)
• OpenX - Exchange
• Outlook
• Polar (Media Voice)
• PubMatic
• Qualtrics
• Quantcast
• RTB House
• React Redux
• Ruby On Rails
• Segment.io
• Shutterstock
• SiteScout
• SkimLinks
• Slack
• SynXis (Sabre Hospitality)
• Taboola
• Taboola Newsroom
• Teads
• The Trade Desk
• Tradedoubler
• TripleLift
• Truste
• UberFlip
• Unruly Media
• Varnish
• Viafoura
• Vimeo
• Visual Website Optimizer
• WordPress.org
• Yahoo Ad Manager Plus
• Yahoo Analytics
• Yelp
• YouTube
• Zencoder
• Zendesk
• cXense
• comScore
• greyscale - grey
• iTunes
• reCAPTCHA

Buyer Teams to Target

Editorial & Content

• Editor-in-Chief
• Managing Editor
• Digital Content Lead
• Senior Journalist
• Investigative Reporter
• Multimedia Producer

Digital Product & Technology

• Chief Product Officer
• Head of Product Management
• Lead Software Engineer
• Data Scientist
• UX/UI Designer
• Web Development Manager

Advertising & Revenue

• Chief Revenue Officer
• Programmatic Ad Manager
• Business Development Lead
• Affiliate Marketing Manager
• Sales Director
• Partnerships Manager

Audience Engagement & Growth

• Audience Development Director
• Social Media Manager
• Subscription Growth Lead
• Newsletter Editor
• Community Engagement Manager
• SEO Specialist

What They Buy

• Content management systems (CMS)
• Ad serving and programmatic advertising platforms
• Analytics and audience insights tools
• Email marketing and audience engagement software
• Editorial workflow and collaboration tools
• Video production and streaming solutions
• Cloud infrastructure and CDN services

Signals to Watch

• 🧑‍💻 Adoption of new publishing or CMS platforms
• 📆 Hiring surges for journalists, editors, or product roles
• 🚀 Launch of new digital or multimedia initiatives
• 🤝 Partnerships with technology or media companies
• 💡 Introduction of new paid or subscription models
• 📈 Significant growth in web traffic or audience engagement