Incubeta | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Company Directory for Incubeta

Incubeta

Overview

Incubeta is a global digital marketing agency specializing in sustainable business growth for ambitious brands. With offices worldwide and a diverse client base, it has become a leading force in the digital media landscape, following its transformation from digitizing South Africa's White and Yellow Pages to an award-winning powerhouse through acquisitions and diversification.

The agency offers end-to-end digital marketing solutions spanning media planning and buying, analytics, digital strategy, brand management, creative execution, and performance marketing. Emphasizing integrated, technology-driven campaigns, Incubeta is known for transparency, accountability, and sustainability, serving major global brands such as Google, Hyundai, Netflix, and L’Oréal.

Basic Information

Industry Marketing & Advertising
Founded 2001
Revenue $410M
Headquarters 16th Floor, The Bower, 207 - 211 Old Street, London, Central London EC1V 9NR, United Kingdom
Parent Organization The Carlyle Group

Contact Details

Key Focus Areas & Initiatives

  • Data-driven digital marketing strategies
  • Programmatic and performance media buying
  • Creative content development and execution
  • Global marketplace and e-commerce solutions
  • AI-powered analytics and campaign optimization
  • Cross-channel marketing automation
  • Digital transformation consultancy
  • Personalization and localization for emerging markets
  • Customer engagement and experience management

Technologies Used

  • AMP
  • AWS Trusted Advisor
  • Adobe Analytics
  • Amazon Associates
  • Apache Airflow
  • AppsFlyer
  • Atlassian Cloud
  • Baidu
  • Breezy HR (formerly NimbleHR)
  • Charles Proxy
  • ChatGPT
  • Chrome
  • CloudFlare Hosting
  • Cloudflare DNS
  • Dv360
  • Excel4Apps
  • Firebase
  • Fivetran
  • Gemini
  • Genially
  • Gmail
  • Google
  • Google Ads
  • Google Analytics
  • Google Analytics 4 (GA4)
  • Google Apps
  • Google Business Profile
  • Google Cloud Platform
  • Google Display & Video 360
  • Google Docs
  • Google Font API
  • Google Marketing Platform
  • Google My Business
  • Google Search Console
  • Google Sheets
  • Google Tag Manager
  • Hubspot
  • LinkedIn Ads
  • LinkedIn Learning
  • Linkedin Marketing Solutions
  • Looker Studio
  • Lytics
  • Meta Ads
  • Meta Ads Manager
  • Micro
  • Microsoft Azure Monitor
  • Microsoft Excel
  • Microsoft Office 365
  • Mobile Friendly
  • Mode
  • NTENT
  • Planful
  • Python
  • R
  • React
  • Rise
  • SQL
  • Salesforce
  • Screaming Frog
  • Seamless Web
  • Semrush
  • Slack
  • Snapchat
  • Supermetrics
  • Tealium
  • TikTok
  • Tor
  • Vertex AI
  • VueJS
  • WordPress.org
  • X
  • YouTube
  • dbt

Buyer Teams to Target

Marketing Strategy & Performance

  • VP of Marketing
  • Head of Digital Marketing
  • Performance Marketing Manager
  • Content Strategist
  • Brand Manager
  • Programmatic Media Lead

Data & Analytics

  • Chief Data Officer
  • Head of Analytics
  • Data Science Lead
  • BI Analyst
  • Marketing Data Manager
  • Analytics Engineer

Technology & Product Development

  • Chief Technology Officer
  • Head of Engineering
  • Solutions Architect
  • AdTech Product Manager
  • Integrations Lead
  • Cloud Infrastructure Engineer

Media Planning & Partnerships

  • Head of Media Buying
  • Media Director
  • Strategic Partnerships Manager
  • Media Planning Supervisor
  • Global Accounts Lead
  • Client Services Director

What They Buy

  • Omnichannel advertising platforms
  • Marketing automation and CRM tools
  • Analytics and business intelligence software
  • Cloud and hosting services
  • Content management and creative collaboration tools
  • Programmatic media buying solutions
  • Customer data platforms and personalization tools

Signals to Watch

  • 🧑‍💻 Adoption of new marketing technology platforms
  • 🚀 Launch of major international campaigns
  • 📆 Large-scale hiring for digital or analytics roles
  • 🤝 New agency or media partnership announcements
  • 💰 Successful funding events or acquisitions
  • 📊 Significant increases in digital advertising spend

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