How Phyllo Centralized GTM Research, ABM, and Outbound with Bitscale

Challenge: GTM Work Was Powerful, But Fragmented

Phyllo’s GTM team runs many motions at once, influencer research, agency targeting, competitor tracking, ABM, outbound, and CRM upkeep.

The problem wasn’t effort or strategy.
It was fragmentation.

Research lived in spreadsheets.
Segmentation logic lived in people’s heads.
CRM data needed constant cleanup.
ABM and outbound took too long to spin up.

Every new use case meant rebuilding context from scratch.
They needed one system that could handle both structured GTM work and messy, one-off questions, without slowing the team down.

Solution: Using Bitscale as a GTM Orchestration Layer

Phyllo uses Bitscale as the workspace where GTM actually happens.

All GTM inputs, accounts, contacts, agencies, creators, competitors, flow into Bitscale grids. From there, the team runs:

• deep research and enrichment
  
• account relevance and segmentation
  
• ABM list building and personalization
  
• outbound support workflows
  
• ongoing CRM cleaning and updates
  

Bitscale doesn’t replace their CRM.
It sits on top of it, pulling data in, improving it, and pushing it back.

For Phyllo, Bitscale is not a single-use tool.

It’s the system that connects research, ABM, outbound, and data hygiene into one repeatable GTM process.

Results:

• One place to run all GTM research and segmentation
  
  
• Faster ABM setup with less manual effort
  
  
• Cleaner, more reliable CRM data
  
  
• Easier execution of complex, one-off GTM questions
  
  
• GTM workflows that scale without adding tools