Homemakers Furniture, Mattresses & Accessories

Overview

This organization is a family-operated retailer based in Urbandale, Iowa, specializing in high-quality furniture, mattresses, home accessories, rugs, and home décor. Founded in 1974 by Carl and Ina Merschman, it operates Iowa's largest furniture store, with a 215,000-square-foot showroom offering over 11,000 items and is recognized as one of the largest furniture retailers in the nation.

The business has a history rooted in community involvement and customer service. Since its inception, it has expanded and undergone multiple renovations, including a notable upgrade in 2007-2008. The company offers both in-store and online shopping experiences, modern e-commerce solutions, and delivery options. It was awarded Urbandale Business of the Year in 2023 and continues to celebrate its legacy with customer appreciation events.

Basic Information

Contact Details

• Phone: +1 515-276-2772
• Website: homemakers.com
• LinkedIn: linkedin.com/company/homemakers-furniture-iowa

Key Focus Areas & Initiatives

• Outdoor furniture
• Dining
• Rugs
• Mattresses
• Home office
• Gaming tables
• Accents
• Decor
• Upholstery
• Leather
• Home design
• Interior design
• Clearance center
• Design
• Accessories
• Bedroom
• Home decor
• Showroom
• Home improvement
• Retail furniture
• Trade program
• Furniture stores
• Showroom flooring
• Design studio
• Room planning
• Delivery services
• Furniture
• Family business
• Family-operated
• Local community support
• Seasonal decor
• B2C
• Online shopping
• Free delivery
• Services
• Financing options
• Sustainable energy
• Showroom renovation
• Customer service
• Furniture store
• Furniture sales
• Retail
• Home accents
• Sustainable practices
• Room planner
• Home decorating
• Bedroom furniture
• Home styling
• Community involvement
• Furniture financing
• In-store shopping
• Dining room furniture
• E-commerce
• Special orders
• Warehouse
• Home accessories
• Living room furniture
• Solar energy installation
• Digital price tags
• Home furnishings
• Iowa-based
• Special event sponsorship
• Custom furniture
• Furniture retail
• Trade discounts
• B2B
• Consumer products & retail
• Consumer internet
• Consumers
• Internet
• Information technology & services
• Home & garden
• Shopping

Technologies Used

• AB Tasty
• AT&T
• Adobe Media Optimizer
• Air
• Amazon AWS
• Amazon SES
• AppNexus
• Bazaarvoice
• Bing Ads
• Bootstrap Framework
• Cedexis Radar
• CloudFlare CDN
• CloudFlare Hosting
• CrazyEgg
• DNS Made Easy
• DataXu
• Demandware
• Demandware Analytics
• DoubleClick
• DoubleClick Conversion
• EFI
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google Analytics
• Google Dynamic Remarketing
• Google Tag Manager
• Hotjar
• IBM Websphere
• Klaviyo
• Mobile Friendly
• Ning
• Paypal
• Quip
• React
• Remote
• Salesforce
• Salesforce Commerce Cloud
• Scene7
• Slack
• The Trade Desk
• Trustpilot
• UPS
• Vimeo
• Visual Website Optimizer
• Zopim
• reCAPTCHA

Affiliated Organizations & Regional Branches