HBF Health

Overview

HBF Health Limited is an Australian not-for-profit health insurance provider, established in 1941 and headquartered in Western Australia. It is the fifth largest private health insurer in Australia, with around 7.82% of the national market share and a majority of its members based in Western Australia. The organization focuses on offering affordable and flexible health insurance products, including hospital and extras cover for services such as dental, optical, and mental health.

With over one million members, HBF emphasizes a member-first service model, reinvesting profits into member benefits to maintain competitive premiums. The company has expanded its presence beyond Western Australia through acquisitions like CUA Health Pty Ltd and Queensland Country Health Fund. HBF is also recognized for its community initiatives, including the annual "HBF Run for a Reason" event, which raises funds for charities and draws thousands of participants.

Basic Information

Contact Details

• Phone: +61 13 34 23
• Website: hbf.com.au
• LinkedIn: linkedin.com/company/hbf

Key Focus Areas & Initiatives

• Private health insurance
• Community wellness
• Corporate health
• Healthcare services
• Flexible health cover
• Health fund member support
• Not-for-profit operations
• Extras cover (dental, optical, mental health)
• Community health events and expos
• Public health campaigns
• Health awareness initiatives
• Member engagement events
• HBF Run for a Reason
• Digital transformation in health insurance
• Health and fitness programs
• Acquisitions to expand services
• Flexible and affordable premiums
• Support for various community fitness activities

Technologies Used

• AB Tasty
• AI
• Adobe Media Optimizer
• Akamai RUM
• Amazon AWS
• Amazon CloudFront
• Atlassian Cloud
• Bing Ads
• CSC Corporate Domains
• Campaign Monitor
• Cedexis Radar
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Eloqua
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Flashtalking
• Google AdWords Conversion
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Play
• Google Tag Manager
• Linkedin Marketing Solutions
• LivePerson Monitor
• Mailchimp Mandrill
• Micro
• Microsoft Office 365
• Mobile Friendly
• Optimizely
• Outlook
• Pingdom
• Remote
• Route 53
• Ruxit
• Salesforce
• Salesforce Live Agent
• SiteCore
• Twitter Advertising
• Vimeo
• Wistia
• WordPress.org
• reCAPTCHA

Affiliated Organizations & Regional Branches

• HBF Dental